# Life vs BB

The clearest difference is price: Life at Free against BB's $5.99. Life also leads on update cadence (fortnightly vs every 2 months). BB's advantage is in-app purchases (none vs 8) and iOS requirement (16.0 vs 18.0). On ads and device support there is nothing between them.

Life is free to download; BB costs $5.99 up front. Life sells 8 one-off in-app purchases. BB asks for nothing beyond the download.

Life ships an update fortnightly, BB every 2 months. The most recent releases landed on October 9, 2026 and October 10, 2026 respectively.

## The numbers

| Metric | Life | BB |
| --- | --- | --- |
| Price | **Free** | $5.99 |
| Rating | **[3.0 (4 ratings)](https://appshunter.io/ios/app/life-size-ruler/id6503698542/reviews)** | — |
| Number of ratings | **4** | — |
| Positive reviews | 100.0% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 2 months |
| Monetization | Free with in-app purchases | — |
| Size | 5 MB | 1 MB |
| Requires iOS | 18.0 | **16.0** |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Jumpei Adachi](https://appshunter.io/developer/1516414955) | [Kai Scheffer](https://appshunter.io/developer/816144806) |

## What reviewers say

### Life

[App page](https://appshunter.io/ios/app/life-size-ruler/id6503698542)

Transform your smartphone into a precise measuring tool. This utility app allows you to measure lengths and distances directly on your device's screen. Ideal for quick estimations and practical applications.

**Highlights:** Smartphone as a ruler, Measure lengths, Measure distances, On-screen measurement

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 6-Inch Ruler | $0.99 | one-time |
| 4-Inch Ruler | $0.99 | one-time |
| 8-Inch Ruler | $0.99 | one-time |
| 10-Inch Ruler | $0.99 | one-time |
| 30 cm Ruler | $0.99 | one-time |
| 20 cm Ruler | $0.99 | one-time |
| 12 cm Ruler | $0.99 | one-time |
| 15 cm Ruler | $0.99 | one-time |


### BB

[App page](https://appshunter.io/ios/app/bb-level/id6762129329)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Life free?

Life is free to download, with in-app purchases available.

### Is BB free?

BB costs $5.99, with no in-app purchases.

### Do Life or BB have ads?

Neither Life nor BB shows ads.

### Which is updated more often, Life or BB?

Life ships an update fortnightly, and BB every 2 months. Most recently, Life was updated on October 9, 2026 and BB on October 10, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*