# Free People vs Black Willow

The clearest difference is ads: Black Willow at none against Free People's shown. Black Willow also leads on monetization model (free vs ad-supported) and iOS requirement (15.6 vs 18.0). Free People's advantage is ratings volume (307K vs 1) and chart position (#164 vs unranked). On price, rating, update cadence and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Free People against 5.0 for Black Willow. That said, the two scores are not equally well evidenced: Free People has 307K ratings behind it against 1, so its average is the more settled of the two.

Free People ships an update every 2 weeks, Black Willow every 9 days. The most recent releases landed on November 12, 2026 and November 4, 2026 respectively.

## The numbers

| Metric | Free People | Black Willow |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.9 (307K ratings)](https://appshunter.io/ios/app/free-people/id659532790/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/black-willow/id6741698455/reviews)** |
| Number of ratings | **307K** | 1 |
| Positive reviews | 67.2% of reviews | — |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | Every 2 weeks | **Every 9 days** |
| Monetization | Ad-supported | **Free** |
| Best chart rank | **#164** | — |
| Size | 104 MB | 112 MB |
| Requires iOS | 18.0 | **15.6** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Free People](https://appshunter.io/developer/634537425) | [Black Willow Boutique](https://appshunter.io/developer/1795140941) |

## What reviewers say

### Free People

[App page](https://appshunter.io/ios/app/free-people/id659532790)

**Currently charting:** #164 Top Free · Shopping (US App Store)

Shop the latest boho clothing trends and exclusive offers. Browse new arrivals, activewear, beauty, and more with convenient order status updates. Be the first to know about sales and new collections.

**Highlights:** Browse new arrivals and favorites, Shop FP Movement activewear, Discover beauty & wellness items, Exclusive app-only offers, Push notifications for order updates, Stay informed on sales and collections

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support, iPhone Duo support

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to navigate app
- 👍 Unique and stylish clothing
- 👍 Great customer service
- 👍 Convenient online shopping experience
- 👍 Helpful user reviews and photos

**What reviewers complain about**

- 🐛 Inconsistent sizing and quality
- 🐛 Delivery issues with Lasership
- 🐛 Buggy app with crashes and glitches
- 🐛 Confusing currency conversion and pricing
- 🐛 Poor communication on order status and returns

**Reported bugs**

- App randomly logging users out
- Issues with loading images and product pages
- Problems with completing orders and processing payments
- Inconsistent behavior when navigating between sections

**Requested features**

- Improved search and filtering options
- More sizing and fit information
- Ability to save and manage wishlist
- Better integration with social media
- Expanded international shipping and support


### Black Willow

[App page](https://appshunter.io/ios/app/black-willow/id6741698455)

Discover feminine and trendy women's apparel, accessories, footwear, and gifts. This boutique offers exclusive app discounts and early access to new arrivals for fashion-forward individuals.

**Highlights:** Feminine and trendy styles, Apparel, accessories, footwear, and gifts, Exclusive app discounts, Early access to new arrivals, Shop for the active, fashionable woman

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Free People free?

Free People is free to download, with no in-app purchases.

### Is Black Willow free?

Black Willow is free to download, with no in-app purchases.

### Which has better reviews, Free People or Black Willow?

Black Willow is rated higher. Free People averages 4.9 out of 5 from 307K ratings, while Black Willow averages 5.0 from 1 ratings.

### Do Free People or Black Willow have ads?

Free People shows ads; Black Willow does not.

### Which is updated more often, Free People or Black Willow?

Free People ships an update every 2 weeks, and Black Willow every 9 days. Most recently, Free People was updated on November 12, 2026 and Black Willow on November 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*