# JustFab vs H&M

The clearest difference is monetization model: JustFab at free against H&M's free with in-app purchases. JustFab also leads on iOS requirement (15.0 vs 17.0). H&M's advantage is review sentiment (39% vs 22%) and ratings volume (244K vs 14K). On price, rating, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for JustFab against 4.8 for H&M. That said, the two scores are not equally well evidenced: H&M has 244K ratings behind it against 14K, so its average is the more settled of the two. Written reviews are what separate them: 22% of JustFab's written reviews are positive against 39% of H&M's.

JustFab ships an update every 9 days, H&M every 2 weeks. Both last shipped on November 6, 2026.

## The numbers

| Metric | JustFab | H&M |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (14K ratings)](https://appshunter.io/ios/app/justfab/id667410247/reviews) | **[4.8 (244K ratings)](https://appshunter.io/ios/app/h-and-m/id834465911/reviews)** |
| Number of ratings | 14K | **244K** |
| Positive reviews | 22.0% of reviews | **38.8% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 9 days** | Every 2 weeks |
| Monetization | **Free** | Free with in-app purchases |
| Best chart rank | — | **#93** |
| Size | 81 MB | 235 MB |
| Requires iOS | **15.0** | 17.0 |
| Devices | iPhone, iPod | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [JustFab, LLC](https://appshunter.io/developer/1726464086) | [H&M](https://appshunter.io/developer/380487412) |

## What reviewers say

### JustFab

[App page](https://appshunter.io/ios/app/justfab/id667410247)

Discover and shop a curated collection of fashion items including shoes, apparel, and accessories for the whole family. Enjoy exclusive VIP member perks like discounts, credits, and early access to new arrivals. Upgrade your style with thousands of new options available for easy in-app browsing and purchasing.

**Highlights:** Curated collection of shoes, apparel, and accessories, VIP member perks and discounts, Early access to new arrivals, Shop by category, brand, and trend, Thousands of new styles updated regularly

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Great customer service
- 💡 Offers discounts and deals
- 🚀 Fast delivery
- 👍 Good quality products
- 💡 Variety of products to choose from

**What reviewers complain about**

- 🐛 Buggy app with frequent crashes
- 💰 Sneaky subscription charges
- 🔒 Difficult to cancel membership
- 🚫 Poor quality products
- 🕰️ Slow loading times

**Reported bugs**

- App crashes and freezes
- Checkout issues and incorrect pricing
- Inability to apply credits or discounts

**Requested features**

- Easier subscription management
- Improved app stability and performance
- Better transparency around membership terms


### H&M

[App page](https://appshunter.io/ios/app/h-and-m/id834465911)

**Currently charting:** #93 Top Free · Shopping (US App Store)

Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.

**Highlights:** Instant search for items, Visual style discovery, Save favorite items, Membership rewards, Real-time order tracking, Restock alerts, In-store item scanning

**Features:** Apple Wallet, iPhone Duo support

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service

**What reviewers complain about**

- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management

**Reported bugs**

- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information

**Requested features**

- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking


## Frequently asked questions

### Is JustFab free?

JustFab is free to download, with no in-app purchases.

### Is H&M free?

H&M is free to download, with no in-app purchases.

### Which has better reviews, JustFab or H&M?

H&M is rated higher. JustFab averages 4.8 out of 5 from 14K ratings, while H&M averages 4.8 from 244K ratings.

### Do JustFab or H&M have ads?

Neither JustFab nor H&M shows ads.

### Which is updated more often, JustFab or H&M?

JustFab ships an update every 9 days, and H&M every 2 weeks. Most recently, JustFab was updated on November 6, 2026 and H&M on November 6, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*