# SMPRO vs Clay

The clearest difference is ads: Clay at none against SMPRO's shown. Clay also leads on ratings volume (15K vs 386) and update cadence (every 2 weeks vs every 2 months). On price, review sentiment, in-app purchases and monetization model there is nothing between them.

Both are free to download. SMPRO sells 10 one-off in-app purchases and Clay sells 10 in-app purchases, starting at $4.99 per 7 days. Whichever you choose, the download price is not the number that matters.

Clay holds the better App Store score, 4.7 against 4.5. That said, the two scores are not equally well evidenced: Clay has 15K ratings behind it against 386, so its average is the more settled of the two. Written reviews point the same way: 65% of SMPRO's written reviews are positive against 68% of Clay's.

SMPRO ships an update every 2 months, Clay every 2 weeks. The most recent releases landed on September 25, 2026 and September 26, 2026 respectively.

## The numbers

| Metric | SMPRO | Clay |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (386 ratings)](https://appshunter.io/ios/app/smpro-mockup-frame-editor/id673545271/reviews) | **[4.7 (15K ratings)](https://appshunter.io/ios/app/clay-story-templates-frames/id1469553582/reviews)** |
| Number of ratings | 386 | **15K** |
| Positive reviews | 64.8% of reviews | **68.2% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | Every 2 months | **Every 2 weeks** |
| Monetization | Free with in-app purchases | Freemium |
| Best chart rank | — | **#110** |
| Size | 287 MB | 161 MB |
| Requires iOS | 15.0 | **14.0** |
| Devices | iPhone, iPad, iPod | **iPhone, iPad, iPod, Mac** |
| Age rating | 4+ | 4+ |
| Developer | [Takahiko Hatano](https://appshunter.io/developer/673545274) | [Plexagon s.r.l.](https://appshunter.io/developer/952666702) |

## What reviewers say

### SMPRO

[App page](https://appshunter.io/ios/app/smpro-mockup-frame-editor/id673545271)

Easily add realistic iPhone, iPad, and Mac frames to your images and videos. Showcase prototypes, designs, and educational content with over 1,000 available mockups. Enhance your visuals with customizable backgrounds and animated elements.

**Highlights:** Add iPhone, iPad, Mac frames, Combine multiple mockups, Customizable backgrounds, Animated elements, Over 1,000 mockups, Supports videos

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Saving iPhone X | $4.99 | one-time |
| Saving iPhone XS Max | $4.99 | one-time |
| Saving iPhone XS | $4.99 | one-time |
| Saving iPhone XR | $4.99 | one-time |
| Saving iPad Pro | $4.99 | one-time |
| Saving iPhone 11 Pro | $4.99 | one-time |
| Saving iPhone 11 Pro Max | $4.99 | one-time |
| Saving Watch Ultra | $4.99 | one-time |
| Saving iPhone 14 Pro CGTOP | $4.99 | one-time |
| Unlimited Daily Saving | $12.99 | one-time |

**What reviewers like**

- 🚀 Helpful and time-saving
- 🚀 Game-changing for developers
- 👍 User-friendly and productive
- 👍 Fantastic and invaluable app

**What reviewers complain about**

- 🐛 Crashes and glitches
- 🔧 Complicated and unintuitive UI
- 💰 Greedy with in-app purchases
- 🔋 Slow rendering times
- 📺 Ads in a paid app

**Reported bugs**

- Crashes when uploading iPhone X screenshots
- Inability to restore in-app purchases
- Incorrect device frame sizes for App Store

**Requested features**

- Support for new iPad Pro M4
- Support for iPhone 13 series
- Support for more Mac and iMac models
- Transparent video background option
- Matte design scheme


### Clay

[App page](https://appshunter.io/ios/app/clay-story-templates-frames/id1469553582)

**Currently charting:** #110 Top Grossing · Graphics & Design (US App Store)

Easily create professional social media content in seconds with customizable templates. Add your photos, text, and graphics to design engaging posts, stories, and ads for any platform.

**Highlights:** Hundreds of ready-to-use templates, Import photos and videos, Add text, filters, and stickers, Background removal tool, Export for multiple social platforms, Create brand marketing posts

**Features:** Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Highlight Premium II | $4.99 | per 7 days |
| Clay Pro Weekly | $4.99 | per 7 days |
| Clay Weekly | $4.99 | per 7 days |
| Clay Weekly | $4.99 | per 7 days |
| Clay Plus Weekly | $4.99 | per 7 days |
| Clay Plus Weekly Trial | $4.99 | per 7 days |
| Clay Pro Weekly | $9.99 | per 7 days |
| Clay Pro Weekly Trial | $9.99 | per 7 days |
| Yearly Subscription | $69.99 | per year |
| Clay Pro Yearly | $69.99 | per year |

**What reviewers like**

- 🚀 Easy to use
- 👍 Aesthetically pleasing templates
- 💡 Helpful for growing social media presence
- 🚀 User-friendly interface

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 💰 Overly restrictive free version
- 🔒 Difficult to cancel subscription
- 🔒 Unauthorized charges

**Reported bugs**

- Templates not loading properly
- Inability to upload own images
- Text formatting issues when exporting
- Glitches when switching between templates

**Requested features**

- More free templates and customization options
- Ability to save and edit projects
- Improved text editing and positioning tools
- Compatibility with older devices


## Frequently asked questions

### Is SMPRO free?

SMPRO is free to download, with in-app purchases available.

### Is Clay free?

Clay is free to download, with in-app purchases available.

### Which has better reviews, SMPRO or Clay?

Clay is rated higher. SMPRO averages 4.5 out of 5 from 386 ratings, while Clay averages 4.7 from 15K ratings.

### Do SMPRO or Clay have ads?

SMPRO shows ads; Clay does not.

### Which is updated more often, SMPRO or Clay?

SMPRO ships an update every 2 months, and Clay every 2 weeks. Most recently, SMPRO was updated on September 25, 2026 and Clay on September 26, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*