# Emphasized vs IWL

The clearest difference is price: Emphasized at $2.99 against IWL's $29.99. IWL's advantage is rating (5.0 vs 4.0) and update cadence (fortnightly vs every 4 months). On review sentiment, ratings volume, ads and in-app purchases there is nothing between them.

Emphasized costs $2.99 and IWL $29.99 up front. Neither carries in-app purchases, so what you see is what you pay.

IWL holds the better App Store score, 5.0 against 4.0. Both are backed by a comparable volume of ratings — 4 and 2 respectively. Written reviews split almost evenly too, at 100% and 100% positive.

Emphasized ships an update every 4 months, IWL fortnightly. The most recent releases landed on September 8, 2026 and September 21, 2026 respectively.

## The numbers

| Metric | Emphasized | IWL |
| --- | --- | --- |
| Price | **$2.99** | $29.99 |
| Rating | [4.0 (4 ratings)](https://appshunter.io/ios/app/emphasized/id6739074373/reviews) | **[5.0 (2 ratings)](https://appshunter.io/ios/app/iwl-smarter-writing/id6744371069/reviews)** |
| Number of ratings | **4** | 2 |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 months | **Fortnightly** |
| Monetization | Paid | Paid |
| Size | 8 MB | 27 MB |
| Requires iOS | **17.6** | 18.0 |
| Devices | iPhone, iPad, Mac | iPhone, iPad, Mac |
| Age rating | 4+ | 4+ |
| Developer | [Algirdas Gridziuska](https://appshunter.io/developer/1054530337) | [Koding Robots doo](https://appshunter.io/developer/1492324402) |

## What reviewers say

### Emphasized

[App page](https://appshunter.io/ios/app/emphasized/id6739074373)

Effortlessly capture and organize important text from any webpage. Save, edit, and export your highlights as a PDF without needing an account. Boost your research and study sessions with this intuitive tool.

**Highlights:** Highlight text on webpages, Multiple color options, Auto-save highlights locally, Organize by webpage, Export highlights to PDF, Undo/delete highlights, Character and word selection modes

**Features:** Safari Extension, Vision Pro support

**In-app purchases:** none


### IWL

[App page](https://appshunter.io/ios/app/iwl-smarter-writing/id6744371069)

This app is a distraction-free Markdown editor with intelligent writing tools. It offers features like style analysis, goal tracking, and AI-powered editing to help users improve their prose and understand their writing style.

**Highlights:** Distraction-free writing environment, Style analysis against famous authors, Writing goal tracking and progress monitoring, NLP-based word count and statistics, Readability scores and estimated reading time, AI-powered editing for grammar and rephrasing, Word frequency and keyword analysis

**In-app purchases:** none


## Frequently asked questions

### Is Emphasized free?

Emphasized costs $2.99, with no in-app purchases.

### Is IWL free?

IWL costs $29.99, with no in-app purchases.

### Which has better reviews, Emphasized or IWL?

IWL is rated higher. Emphasized averages 4.0 out of 5 from 4 ratings, while IWL averages 5.0 from 2 ratings.

### Do Emphasized or IWL have ads?

Neither Emphasized nor IWL shows ads.

### Which is updated more often, Emphasized or IWL?

Emphasized ships an update every 4 months, and IWL fortnightly. Most recently, Emphasized was updated on September 8, 2026 and IWL on September 21, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*