Comparison

Ello vs My Reading Coach

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Ello

An AI-powered tutor designed for children aged 5-9 to improve reading and math skills. It actively listens and provides real-time feedback as children read aloud and solve math problems. Features include personalized learning paths and interactive story creation.

Highlights
  • AI-powered reading and math tutoring
  • Real-time audio feedback
  • Personalized learning levels
  • Interactive story creation
  • Parent dashboard
  • Support for up to 4 children
Currently charting
Read full description

Ello is an AI tutor for reading and math, ages 5 to 9 (Kinder to 3rd grade). Your child reads and talks out loud. Ello listens to every word and teaches in the moment. Start free. The Free plan includes daily lessons, and your first week of Ello Unlimited is on us. No credit card. 88% of children read more with Ello.* Named one of TIME's Best Inventions. Rated by Common Sense Media. Featured on Good Morning America. HOW ELLO TEACHES • It listens. When your child stumbles on a word, Ello hears it and helps them sound it out instead of saying the word for them. • It talks back. After a story, Ello asks what happened, listens to the answer, and responds to what your child said. • It explains math. Ello talks through each step out loud, from counting to multiplication, and lets your child find the answer. • It starts at your child's level. Ello places your child in reading and math, and you can change the level anytime in Settings. CREATE A STORY Your child makes up a story. Ello turns it into a real book with pictures, then teaches them to read it. BUILT FOR FAMILIES • Up to 4 children on one account, each with their own level, stars, and books. • A parent dashboard with lessons completed, words read, and stars earned. • Texts that share the funny, sweet things your child says to Ello. • No ads. BUILT BY TEACHERS Thirty-seven teachers and learning researchers built Ello. WHAT PARENTS SAY "My son is shy about attempting to read out loud with me, but he loves reading out loud with Ello!" (App Store review) "It's actually engaging with my son and listening to what he says and correcting and encouraging him." (App Store review) PLANS • Free: daily reading and math lessons, shared by every child on the account. • Ello Unlimited: unlimited learning for every child and full parent reports. Optional subscription, billed monthly or yearly. • Every family gets Ello Unlimited free for their first 7 days. *Survey of Ello families. Questions? support@ello.com

About

My Reading Coach

This app helps children in Kindergarten through Grade 5 improve their reading skills. It listens to children read aloud, tracks accuracy, and provides targeted practice on misread words. Parents can monitor progress and comprehension with personalized reading passages.

Highlights
  • Real-time word accuracy tracking
  • Targeted practice on misread words
  • Comprehension questions
  • Personalized reading passages
  • Progress and speed tracking
  • Adjustable reading levels
Features
Read full description

Reading Coach is a at-home reading practice app designed for children in Kindergarten through Grade 5. Parents create a child profile, set a reading level, and let their child read aloud — the app listens, tracks accuracy word by word, and highlights misread words in real time. After each session, children review the words they missed and hear them pronounced correctly. Comprehension questions follow cold reads to build deeper understanding. Progress, reading speed, and accuracy are tracked over time so parents can see growth at a glance. Reading Coach adjusts to your child's level and can generate fresh reading passages on topics your child actually cares about — from dinosaurs to soccer to outer space. New passages appear in a personal reading library organized by book series. Designed for family use. No ads. No social features. Just focused, effective reading practice your child can do at home every day. Reading Coach Plus unlocks unlimited reading sessions, up to 3 child profiles, passage generation, and the full progress dashboard. Privacy Policy: https://reading-coach-2f3f5.web.app/privacy Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Ello4 screens
My Reading Coach4 screens

Verdict

The call

The clearest difference is in-app purchases: Ello at none against My Reading Coach's 2. Ello also leads on ratings volume (245 vs 1) and chart position (#55 vs unranked). My Reading Coach's advantage is rating (5.0 vs 4.7). On price, ads, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. My Reading Coach sells 2 in-app purchases, starting at $12.99 per month. Ello asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

My Reading Coach holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Ello has 245 ratings behind it against 1, so its average is the more settled of the two.

Scorecard5 real differences · 6 level
Ello versus My Reading Coach: the parameters behind the verdict, then further details
ParameterElloMy Reading Coach
PriceFreeFree
Rating4.7 (245 ratings)5.0 (1 ratings) — better
Positive reviews87.9% of reviews—
Number of ratings245 — better1
Update frequencyEvery 2 days—
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFreemiumFreemium
Best chart rank#55 — better—
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.0 — better26.2
Further details — not scored
Size208 MB20 MB
Age rating4+4+
DeveloperEllo Technology, Inc.NICOLAI COVTUN

In-app purchases

None

Ello

No in-app purchases

2 purchases

My Reading Coach

Subscriptions2
  • Reading Coach Plus Monthly7 Days trial$12.991 Month
  • Reading Coach Plus Yearly7 Days trial$99.991 Year

Questions

Is Ello free?
Ello is free to download, with no in-app purchases.
Is My Reading Coach free?
My Reading Coach is free to download, with in-app purchases available.
Which has better reviews, Ello or My Reading Coach?
My Reading Coach is rated higher. Ello averages 4.7 out of 5 from 245 ratings, while My Reading Coach averages 5.0 from 1 ratings.
Do Ello or My Reading Coach have ads?
Neither Ello nor My Reading Coach shows ads.

Other comparisons