# Identity Evolution Co vs Aura

The clearest difference is review sentiment: Identity Evolution Co at 100% against Aura's 23%. Identity Evolution Co also leads on in-app purchases (none vs 2) and ads (none vs shown). Aura's advantage is ratings volume (2.4K vs 19) and update cadence (fortnightly vs monthly). On price and iOS requirement there is nothing between them.

Both are free to download. Aura sells 2 in-app purchases, starting at $17.99 per month. Identity Evolution Co asks for nothing beyond the download.

Identity Evolution Co holds the better App Store score, 4.9 against 4.6. That said, the two scores are not equally well evidenced: Aura has 2.4K ratings behind it against 19, so its average is the more settled of the two. Written reviews point the same way: 100% of Identity Evolution Co's written reviews are positive against 23% of Aura's.

Identity Evolution Co ships an update monthly, Aura fortnightly. The most recent releases landed on October 7, 2026 and October 21, 2026 respectively.

## The numbers

| Metric | Identity Evolution Co | Aura |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (19 ratings)](https://appshunter.io/ios/app/identity-evolution-co/id6739948704/reviews)** | [4.6 (2.4K ratings)](https://appshunter.io/ios/app/aura-wellbeing-copilot/id6749313216/reviews) |
| Number of ratings | 19 | **2.4K** |
| Positive reviews | **100.0% of reviews** | 23.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | Monthly | **Fortnightly** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 184 MB | 43 MB |
| Requires iOS | **15.1** | 16.0 |
| Devices | **iPhone, iPad, iPod, Apple Watch** | iPhone, iPad |
| Age rating | 4+ | 12+ |
| Developer | [ADiGiSchwartz Consulting LLC.](https://appshunter.io/developer/1725834889) | [Aura SAS](https://appshunter.io/developer/1660944730) |

## What reviewers say

### Identity Evolution Co

[App page](https://appshunter.io/ios/app/identity-evolution-co/id6739948704)

This app offers personalized fitness and health programs with 1:1 coaching. Track workouts, nutrition, habits, and progress with real-time coach messaging and milestone badges. Connects with wearables and health apps for comprehensive tracking.

**Highlights:** 1:1 coaching with personalized programs, Workout and nutrition tracking, Lifestyle habit monitoring, Progress measurement and photo tracking, Real-time coach messaging, Milestone badges for achievements, Wearable device integration

**Features:** Apple Wallet

**In-app purchases:** none


### Aura

[App page](https://appshunter.io/ios/app/aura-wellbeing-copilot/id6749313216)

Understand your energy and focus by taking at-home lab tests. Get clear results and personalized recommendations to improve your wellness. Stop chasing symptoms and start addressing the root causes of fatigue and mood changes.

**Highlights:** Book lab tests easily, Get fast, clear results, Understand biomarker insights, Receive personalized guidance, Track wellness progress, Access 2,000+ labs

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 1 Month | $17.99 | per month |
| 3 Months | $29.99 | per 3 months |


## Frequently asked questions

### Is Identity Evolution Co free?

Identity Evolution Co is free to download, with no in-app purchases.

### Is Aura free?

Aura is free to download, with in-app purchases available.

### Which has better reviews, Identity Evolution Co or Aura?

Identity Evolution Co is rated higher. Identity Evolution Co averages 4.9 out of 5 from 19 ratings, while Aura averages 4.6 from 2.4K ratings.

### Do Identity Evolution Co or Aura have ads?

Aura shows ads; Identity Evolution Co does not.

### Which is updated more often, Identity Evolution Co or Aura?

Identity Evolution Co ships an update monthly, and Aura fortnightly. Most recently, Identity Evolution Co was updated on October 7, 2026 and Aura on October 21, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*