# Masterplan! vs Masterplan

The clearest difference is rating: Masterplan at 4.8 against Masterplan!'s 1.0. Masterplan also leads on update cadence (every 4 days vs every 2 months) and ratings volume (174 vs 1). Masterplan!'s advantage is in-app purchases (none vs 3) and iOS requirement (15.1 vs 18.1). On price, ads and device support there is nothing between them.

Both are free to download. Masterplan sells 3 in-app purchases, starting at $19.99 per month. Masterplan! asks for nothing beyond the download.

Masterplan holds the better App Store score, 4.8 against 1.0. That said, the two scores are not equally well evidenced: Masterplan has 174 ratings behind it against 1, so its average is the more settled of the two.

Masterplan! ships an update every 2 months, Masterplan every 4 days. The most recent releases landed on September 20, 2026 and September 18, 2026 respectively.

## The numbers

| Metric | Masterplan! | Masterplan |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [1.0 (1 ratings)](https://appshunter.io/ios/app/masterplan/id6741140703/reviews) | **[4.8 (174 ratings)](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742/reviews)** |
| Number of ratings | 1 | **174** |
| Positive reviews | — | 50.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 4 days** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 33 MB | 148 MB |
| Requires iOS | **15.1** | 18.1 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Mohammed Shafeeq](https://appshunter.io/developer/1793284861) | [Direction LLC](https://appshunter.io/developer/1774385292) |

## What reviewers say

### Masterplan!

[App page](https://appshunter.io/ios/app/masterplan/id6741140703)

This AI-powered life coach transforms your big dreams into actionable daily plans. It breaks down goals into manageable steps, assigns daily quests, and helps build lasting habits with motivational features. Achieve more with structured progress tracking and celebrate every win.

**Highlights:** AI-powered goal breakdown, Daily actionable quests, Habit building and tracking, Progress visualization, Motivational messages, Adjustable task difficulty

**In-app purchases:** none


### Masterplan

[App page](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742)

This AI-powered app helps you transform your skills into income by generating business ideas and providing a step-by-step roadmap for launching and growing. It offers daily tasks, AI tools for content creation and research, and progress tracking to keep you motivated.

**Highlights:** AI business idea generation, Step-by-step launch roadmap, Daily tasks and milestones, AI content creation and research tools, Progress tracking and motivation

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Origin | $19.99 | per month |
| Masterplan Pro - Discount | $24.99 | per year |
| Masterplan Pro - Yearly | $49.99 | per year |


## Frequently asked questions

### Is Masterplan! free?

Masterplan! is free to download, with no in-app purchases.

### Is Masterplan free?

Masterplan is free to download, with in-app purchases available.

### Which has better reviews, Masterplan! or Masterplan?

Masterplan is rated higher. Masterplan! averages 1.0 out of 5 from 1 ratings, while Masterplan averages 4.8 from 174 ratings.

### Do Masterplan! or Masterplan have ads?

Neither Masterplan! nor Masterplan shows ads.

### Which is updated more often, Masterplan! or Masterplan?

Masterplan! ships an update every 2 months, and Masterplan every 4 days. Most recently, Masterplan! was updated on September 20, 2026 and Masterplan on September 18, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*