# HeyWow vs LightUp Social!

The clearest difference is in-app purchases: HeyWow at none against LightUp Social!'s 1. HeyWow also leads on update cadence (every 2 days vs every 6 weeks). LightUp Social!'s advantage is ads (none vs shown) and iOS requirement (13.0 vs 15.0). On price and device support there is nothing between them.

Both are free to download. LightUp Social! sells 1 in-app purchase, starting at $19.99 per month. HeyWow asks for nothing beyond the download.

HeyWow ships an update every 2 days, LightUp Social! every 6 weeks. The most recent releases landed on October 15, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | HeyWow | LightUp Social! |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (1 ratings)](https://appshunter.io/ios/app/heywow/id6742408635/reviews)** | — |
| Number of ratings | **1** | — |
| In-app purchases | **No** | Yes |
| Ads | Yes | **No** |
| Update frequency | **Every 2 days** | Every 6 weeks |
| Monetization | Ad-supported | — |
| Size | 77 MB | 54 MB |
| Requires iOS | 15.0 | **13.0** |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 17+ | 17+ |
| Developer | [WEBRANC IT SOLUTIONS (OPC) PRIVATE LIMITED](https://appshunter.io/developer/1798224960) | [LightUp Social, Inc](https://appshunter.io/developer/1668860947) |

## What reviewers say

### HeyWow

[App page](https://appshunter.io/ios/app/heywow/id6742408635)

A social media platform for creative expression and meaningful connections. Share photos, videos, and text posts, customize your profile, and join interest-based communities. Discover trending topics and engage with others through live streams and events.

**Highlights:** Creative content sharing (photos, videos, text), Profile customization, Interest-based groups and communities, Live streams and in-app events, Moments (disappearing content), Interactive polls and instant messaging

**Features:** macOS Compatibility

**In-app purchases:** none


### LightUp Social!

[App page](https://appshunter.io/ios/app/lightup-social/id6759058142)

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Subscription | $19.99 | per month |


## Frequently asked questions

### Is HeyWow free?

HeyWow is free to download, with no in-app purchases.

### Is LightUp Social! free?

LightUp Social! is free to download, with in-app purchases available.

### Do HeyWow or LightUp Social! have ads?

HeyWow shows ads; LightUp Social! does not.

### Which is updated more often, HeyWow or LightUp Social!?

HeyWow ships an update every 2 days, and LightUp Social! every 6 weeks. Most recently, HeyWow was updated on October 15, 2026 and LightUp Social! on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*