Write vs Cift
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Write
Capture and organize your thoughts, moments of inspiration, and creative ideas with this elegant note-taking app. It offers rich text formatting, customizable categories, location tagging, and image support to help you remember and enhance your ideas.
- Rich text editing with customizable styles
- Organize with colorful categories and tags
- Location tagging for inspiration points
- Add images to notes
- Light and dark mode support
- Optional public feed for sharing
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Never lose a brilliant idea again. Write-It-Down is the elegant note-taking app designed specifically for people who value their thoughts, moments of inspiration, and creative ideas. Capture Brilliance, One Idea at a Time Write-It-Down combines powerful organization tools with beautiful simplicity to help you: - CREATE rich, formatted notes with customizable text styles and formatting - ORGANIZE with colorful categories and intuitive tagging - REMEMBER where inspiration struck with location tagging - ENHANCE your notes with images from your camera or photo library Key Features: Rich Text Editing Format your notes exactly how you want them. Apply different fonts, styles, colors, and sizes to make your important ideas stand out. Custom Categories Create personalized categories with unique colors and icons to organize your thoughts your way. Filter your notes by category for easy browsing. Location Tagging Remember exactly where you had that perfect idea. Add location to your notes automatically or manually to create a map of your inspiration. Image Support A picture is worth a thousand words. Add images directly to your notes to capture visual inspiration. Light & Dark Mode - Easy on the eyes, day or night. Write-It-Down adapts to your environment and preferences. Public Feed (Optional) - Share selected notes with the community.
Cift
Effortlessly organize your life by speaking or typing tasks. AI automatically categorizes them into life areas, and integrates them with your calendar. Enjoy a beautiful, fast interface with customizable colors and home screen widgets.
- Voice and text task input
- Automatic life area organization
- Calendar integration
- Customizable life area colors
- Home screen widgets
- Smart reminders
- Task reordering and completion animations
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Cift turns scattered thoughts into a plan you can visualise and act on. Speak, type, or add a photo. Cift separates a brain dump into tasks and calendar events, understands dates and times, groups related items, and files everything into categories you control. Capture without forms: Say "dentist Thursday at 3" and the task is ready with its date, time, and category. Speak naturally, type several things at once, or combine words and photos. No menus, rigid commands, or repetitive fields. Turn photos into actions: Add a screenshot, whiteboard, timetable, or handwritten list. Cift can turn what it sees into organized tasks and events while keeping the original image with the result for context. One plan, four calendar views: Move between day, week, month, and year using the calendar controls. Tasks and events share the same timeline, so your list and calendar never tell different stories. Pinch the day timeline to zoom the hours in or out. Connect the calendars you use: Bring in selected calendars from one or more Google accounts, with changes synced both ways. See Apple Calendar events alongside them, and connect Cift tasks to Apple Reminders. Edit by saying what changed: Swipe right on a task, group, or event, then describe the change in plain language. Select several tasks with two fingers, or edit the events in the day, week, or month you are viewing. Cift applies the changes directly. Build a system that fits you: Create categories, choose their colors, group related tasks, pin what matters, and add rich notes with headings, lists, fonts, and links. Open any note full screen when you need more room. Keep today close: Home Screen and Lock Screen widgets keep your plan visible. Plus members can check, add, and edit tasks from Apple Watch, with changes synced back to iPhone. Private by design: Cift stores your core planning data on your device. Connected calendar and reminder data also live in the services you choose to connect. Cift does not sell your data or show ads. Limited usage and reliability data help us fix problems, and are never tied to your name, email, or anything you write. Cift is free to use. Cift Plus unlocks unlimited photo capture and Smart Editing, Smart Categories, Smart Details with auto-extracted context, Apple Watch actions, Apple and Google Calendar sync, Apple Reminders sync, Live Activities, and every future update. Choose monthly, yearly, or lifetime access. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is rating: Write at 5.0 against Cift's 4.4. Cift's advantage is update cadence (every 2 weeks vs every 6 months) and monetization model (free vs free with in-app purchases). On price, review sentiment, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Write sells 5 one-off in-app purchases and Cift sells 2 in-app purchases, starting at $6.99 per month. Whichever you choose, the download price is not the number that matters.
Write holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: Cift has 9 ratings behind it against 1, so its average is the more settled of the two. Written reviews split almost evenly too, at 100% and 100% positive.
Write ships an update every 6 months, Cift every 2 weeks. The most recent releases landed on June 5, 2026 and September 11, 2026 respectively.
| Parameter | Write | Cift |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | 4.4 (9 ratings) |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 1 | 9 — better |
| Update frequency | Every 6 months | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad | iPhone, Apple Watch |
| Requires iOS | 18.0 | 17.0 — better |
| Further details — not scored | ||
| Size | 13 MB | 40 MB |
| Age rating | 4+ | 4+ |
| Developer | Karma Farm, LLC | YousrAllah Allouani |
Customer experience
Write
Cift
In-app purchases
Write
- Generous Tip$2.99
- Generous Tip$4.99
- Generous Tip$7.99
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- Generous Tip$11.99
- Generous Tip$14.99
Cift
- Cift Plus7 Days trial$6.991 Month
- Cift Plus7 Days trial$44.991 Year









