# Mimori vs COUPPLY

The clearest difference is ads: Mimori at none against COUPPLY's shown. Mimori also leads on review sentiment (89% vs 60%) and update cadence (every 4 days vs every 8 days). COUPPLY's advantage is monetization model (free vs free with in-app purchases). On price, in-app purchases and device support there is nothing between them.

Both are free to download. Mimori sells 2 in-app purchases, starting at $2.99 per month and COUPPLY sells 8 in-app purchases, starting at $6.00 per month. Whichever you choose, the download price is not the number that matters.

Mimori ships an update every 4 days, COUPPLY every 8 days. Both last shipped on October 28, 2026.

## The numbers

| Metric | Mimori | COUPPLY |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | **89.2% of reviews** | 60.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | **No** | Yes |
| Update frequency | **Every 4 days** | Every 8 days |
| Monetization | Free with in-app purchases | **Free** |
| Size | 121 MB | 252 MB |
| Requires iOS | **13.0** | 15.5 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 17+ |
| Developer | [Moberly, Inc.](https://appshunter.io/developer/1712780818) | [COUPPLY, Inc.](https://appshunter.io/developer/1788787391) |

## What reviewers say

### Mimori

[App page](https://appshunter.io/ios/app/mimori/id6743677025)

This app allows users to create a private journal or share daily moments with loved ones. It functions like a shared photo album, helping to capture and preserve everyday memories with a partner, family, or close friends.

**Highlights:** Private journaling, Shared entries with loved ones, Capture daily moments, Build a shared photo album, Create lasting memories

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium Plan | $2.99 | per month |
| Premium 2-Person Plan | $4.99 | per month |


### COUPPLY

[App page](https://appshunter.io/ios/app/coupply-app-for-couples/id6745343880)

This app helps couples and married partners improve their communication and organization. It offers features like threaded chat, shared calendars, to-do lists, and memory keeping, all within a single, secure platform designed to strengthen relationships.

**Highlights:** Threaded chat for organized conversations, Unified app for chat, calendar, to-dos, notes, and more, End-to-end encryption for privacy, Relationship-building features with virtual therapist, Gamified experience with points and couple ranks, Shared photo albums and diaries, Location sharing for meetups

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| COUPPLY PRO 100GB Monthly Plan | $6.00 | per month |
| COUPPLY PRO 500GB Monthly Plan | $8.00 | per month |
| COUPPLY PRO 1TB Monthly Plan | $11.00 | per month |
| COUPPLY PRO 2TB Monthly Plan | $13.00 | per month |
| COUPPLY PRO 100GB Annual Plan | $60.00 | per year |
| COUPPLY PRO 500GB Annual Plan | $80.00 | per year |
| COUPPLY PRO 1TB Annual Plan | $109.99 | per year |
| COUPPLY PRO 2TB Annual Plan | $129.99 | per year |


## Frequently asked questions

### Is Mimori free?

Mimori is free to download, with in-app purchases available.

### Is COUPPLY free?

COUPPLY is free to download, with in-app purchases available.

### Do Mimori or COUPPLY have ads?

COUPPLY shows ads; Mimori does not.

### Which is updated more often, Mimori or COUPPLY?

Mimori ships an update every 4 days, and COUPPLY every 8 days. Most recently, Mimori was updated on October 28, 2026 and COUPPLY on October 28, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*