# Shift vs Simple PFC

The clearest difference is in-app purchases: Shift at none against Simple PFC's 1. Shift also leads on ads (none vs shown). Simple PFC's advantage is update cadence (every 4 weeks vs every 7 months). On price, device support and iOS requirement there is nothing between them.

Both are free to download. Simple PFC sells 1 in-app purchase, starting at $0.99 per month. Shift asks for nothing beyond the download.

Shift ships an update every 7 months, Simple PFC every 4 weeks. The most recent releases landed on October 30, 2026 and November 5, 2026 respectively.

## The numbers

| Metric | Shift | Simple PFC |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | — | 50.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 7 months | **Every 4 weeks** |
| Monetization | — | Free with in-app purchases |
| Size | 3 MB | 56 MB |
| Requires iOS | 17.6 | **17.0** |
| Devices | iPhone | **iPhone, iPad** |
| Age rating | 4+ | 4+ |
| Developer | [Kip Builds LLC](https://appshunter.io/developer/1806878200) | [ishida yuto](https://appshunter.io/developer/1582923433) |

## What reviewers say

### Shift

[App page](https://appshunter.io/ios/app/shift-calorie-tracker/id6744280443)

**Features:** macOS Compatibility

**In-app purchases:** none


### Simple PFC

[App page](https://appshunter.io/ios/app/simple-pfc-macro-tracker/id6754586320)

Effortlessly track your protein, fat, carbs, and calories with AI-powered suggestions. Log meals in seconds, view progress at a glance, and stay consistent with your fitness goals. Ideal for those who lift and prioritize macro balance.

**Highlights:** AI Quick Entry for meals, Minimalist UI for macro focus, Daily, weekly, and monthly progress reports, Customizable goal setting, Logging reminders, Favorites for quick meal logging

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium Plan | $0.99 | per month |


## Frequently asked questions

### Is Shift free?

Shift is free to download, with no in-app purchases.

### Is Simple PFC free?

Simple PFC is free to download, with in-app purchases available.

### Do Shift or Simple PFC have ads?

Simple PFC shows ads; Shift does not.

### Which is updated more often, Shift or Simple PFC?

Shift ships an update every 7 months, and Simple PFC every 4 weeks. Most recently, Shift was updated on October 30, 2026 and Simple PFC on November 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*