# Masterplan vs Storely

Masterplan and Storely both sit at 4.8 stars, but that hides the real split: 100% of Storely's written reviews are positive against 50% of Masterplan's. Storely also leads on iOS requirement (16.4 vs 18.1). Masterplan's advantage is update cadence (every 4 days vs every 6 months) and ratings volume (192 vs 1). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Masterplan sells 3 in-app purchases, starting at $19.99 per month and Storely sells 2 in-app purchases, starting at $9.99 per year. Whichever you choose, the download price is not the number that matters.

Storely holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: Masterplan has 192 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 50% of Masterplan's written reviews are positive against 100% of Storely's.

Masterplan ships an update every 4 days, Storely every 6 months. Both last shipped on November 5, 2026.

## The numbers

| Metric | Masterplan | Storely |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (192 ratings)](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/storely-business-manager/id6747094849/reviews)** |
| Number of ratings | **192** | 1 |
| Positive reviews | 50.0% of reviews | **100.0% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Every 4 days** | Every 6 months |
| Monetization | Free with in-app purchases | Freemium |
| Size | 148 MB | 73 MB |
| Requires iOS | 18.1 | **16.4** |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Direction LLC](https://appshunter.io/developer/1774385292) | [Lynnx LLC](https://appshunter.io/developer/1819834671) |

## What reviewers say

### Masterplan

[App page](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742)

This AI-powered app helps you transform your skills into income by generating business ideas and providing a step-by-step roadmap for launching and growing. It offers daily tasks, AI tools for content creation and research, and progress tracking to keep you motivated.

**Highlights:** AI business idea generation, Step-by-step launch roadmap, Daily tasks and milestones, AI content creation and research tools, Progress tracking and motivation

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Origin | $19.99 | per month |
| Masterplan Pro - Discount | $24.99 | per year |
| Masterplan Pro - Yearly | $49.99 | per year |


### Storely

[App page](https://appshunter.io/ios/app/storely-business-manager/id6747094849)

Easily create an online store for your products without needing a website. Add items, share a link, and manage incoming orders directly from your phone. Ideal for small businesses and individuals selling directly to customers.

**Highlights:** Create online store, Add products with photos and options, Share store link or QR code, Collect and manage orders, Stock tracking, Customer order history, Pickup/delivery options

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Storely Pro | $9.99 | per year |
| Basic Plan | $9.99 | per month |


## Frequently asked questions

### Is Masterplan free?

Masterplan is free to download, with in-app purchases available.

### Is Storely free?

Storely is free to download, with in-app purchases available.

### Which has better reviews, Masterplan or Storely?

Storely is rated higher. Masterplan averages 4.8 out of 5 from 192 ratings, while Storely averages 5.0 from 1 ratings.

### Do Masterplan or Storely have ads?

Neither Masterplan nor Storely shows ads.

### Which is updated more often, Masterplan or Storely?

Masterplan ships an update every 4 days, and Storely every 6 months. Most recently, Masterplan was updated on November 5, 2026 and Storely on November 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*