# Masterplan vs Kuil

The clearest difference is update cadence: Masterplan at every 4 days against Kuil's every 2 weeks. On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Masterplan sells 3 in-app purchases, starting at $19.99 per month and Kuil sells 8 in-app purchases, starting at $4.99 per 7 days. Whichever you choose, the download price is not the number that matters.

Masterplan ships an update every 4 days, Kuil every 2 weeks. The most recent releases landed on October 15, 2026 and October 16, 2026 respectively.

## The numbers

| Metric | Masterplan | Kuil |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (174 ratings)](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742/reviews)** | — |
| Number of ratings | **174** | — |
| Positive reviews | 50.0% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Every 4 days** | Every 2 weeks |
| Monetization | Free with in-app purchases | — |
| Size | 148 MB | 10 MB |
| Requires iOS | 18.1 | **17.0** |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Direction LLC](https://appshunter.io/developer/1774385292) | [Aziz Mallek](https://appshunter.io/developer/1886748176) |

## What reviewers say

### Masterplan

[App page](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742)

This AI-powered app helps you transform your skills into income by generating business ideas and providing a step-by-step roadmap for launching and growing. It offers daily tasks, AI tools for content creation and research, and progress tracking to keep you motivated.

**Highlights:** AI business idea generation, Step-by-step launch roadmap, Daily tasks and milestones, AI content creation and research tools, Progress tracking and motivation

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Origin | $19.99 | per month |
| Masterplan Pro - Discount | $24.99 | per year |
| Masterplan Pro - Yearly | $49.99 | per year |


### Kuil

[App page](https://appshunter.io/ios/app/kuil/id6760909131)

**Features:** macOS Compatibility

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Kuil Pro | $4.99 | per 7 days |
| Pro Weekly | $5.99 | per 7 days |
| Pro Monthly | $9.99 | per month |
| Kuil Pro | $19.99 | per month |
| Power Monthly | $19.99 | per month |
| Pro Yearly | $69.99 | per year |
| Kuil Pro | $99.99 | per year |
| Power Yearly | $149.99 | per year |


## Frequently asked questions

### Is Masterplan free?

Masterplan is free to download, with in-app purchases available.

### Is Kuil free?

Kuil is free to download, with in-app purchases available.

### Do Masterplan or Kuil have ads?

Neither Masterplan nor Kuil shows ads.

### Which is updated more often, Masterplan or Kuil?

Masterplan ships an update every 4 days, and Kuil every 2 weeks. Most recently, Masterplan was updated on October 15, 2026 and Kuil on October 16, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*