# Agenda MFDEV vs Master UP

The clearest difference is in-app purchases: Agenda MFDEV at none against Master UP's 6. On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Master UP sells 6 in-app purchases, starting at $23.99 per month. Agenda MFDEV asks for nothing beyond the download.

Agenda MFDEV ships an update fortnightly, Master UP every 4 weeks. The most recent releases landed on September 29, 2026 and October 15, 2026 respectively.

## The numbers

| Metric | Agenda MFDEV | Master UP |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[5.0 (4 ratings)](https://appshunter.io/ios/app/master-up-scheduling-app/id6751027652/reviews)** |
| Number of ratings | — | **4** |
| Positive reviews | — | 90.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 4 weeks |
| Monetization | — | Free with in-app purchases |
| Size | 57 MB | 215 MB |
| Requires iOS | 16.4 | **15.0** |
| Devices | iPhone | **iPhone, iPod** |
| Age rating | 4+ | 17+ |
| Developer | [Michael Lanius Friedrich](https://appshunter.io/developer/1811866985) | [JSW Tech SL](https://appshunter.io/developer/1833175914) |

## What reviewers say

### Agenda MFDEV

[App page](https://appshunter.io/ios/app/agenda-mfdev/id6745457537)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Master UP

[App page](https://appshunter.io/ios/app/master-up-scheduling-app/id6751027652)

Streamline client bookings and manage your schedule efficiently. This app helps beauty professionals reduce missed appointments and organize daily planning, allowing more focus on client services. It centralizes client information, notes, and preferences for a personalized experience.

**Highlights:** Client appointment management, Automated appointment reminders, Client profile and notes storage, Service and availability setting, Prepayment tracking, Daily planning tools

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (6)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 1 Month Premium | $23.99 | per month |
| 1 Month VIP | $35.99 | per month |
| 3 Month Premium | $66.99 | per 3 months |
| 3 Month VIP | $98.99 | per 3 months |
| 6 Month Premium | $129.99 | per 6 months |
| 6 Month VIP | $194.99 | per 6 months |


## Frequently asked questions

### Is Agenda MFDEV free?

Agenda MFDEV is free to download, with no in-app purchases.

### Is Master UP free?

Master UP is free to download, with in-app purchases available.

### Do Agenda MFDEV or Master UP have ads?

Neither Agenda MFDEV nor Master UP shows ads.

### Which is updated more often, Agenda MFDEV or Master UP?

Agenda MFDEV ships an update fortnightly, and Master UP every 4 weeks. Most recently, Agenda MFDEV was updated on September 29, 2026 and Master UP on October 15, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*