# Hugmi（ハグミー） vs Affirma

The clearest difference is in-app purchases: Hugmi（ハグミー） at none against Affirma's 1. Hugmi（ハグミー） also leads on ads (none vs shown). Affirma's advantage is iOS requirement (13.0 vs 15.1). On price, review sentiment, update cadence and device support there is nothing between them.

Both are free to download. Affirma sells 1 in-app purchase, starting at $1.99 per month. Hugmi（ハグミー） asks for nothing beyond the download.

Hugmi（ハグミー） ships an update every 8 days, Affirma every 6 days. Both last shipped on October 30, 2026.

## The numbers

| Metric | Hugmi（ハグミー） | Affirma |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 8 days | **Every 6 days** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 84 MB | 142 MB |
| Requires iOS | 15.1 | **13.0** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Motoshi Furugen](https://appshunter.io/developer/1813201436) | [arai.me](https://appshunter.io/developer/1652629805) |

## What reviewers say

### Hugmi（ハグミー）

[App page](https://appshunter.io/ios/app/hugmi/id6745621864)

Start your day with gentle wisdom and a simple routine. This app offers inspiring quotes from great minds and a flexible task management system that prioritizes your well-being over strict tracking. It encourages a mindful approach to daily tasks, focusing on personal progress without pressure.

**Highlights:** Daily inspiring quotes, Simple one-step routine management, One-tap completion or skip, Non-tracking design (no progress records), Gentle morning and evening notifications, Privacy-focused local data storage

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Affirma

[App page](https://appshunter.io/ios/app/affirma-dream-builder/id6745803502)

This app helps you achieve your goals by rewiring your subconscious through positive self-talk and science-backed techniques. It offers personalized programs, habit-building tools, and progress tracking to overcome self-doubt and negative thoughts.

**Highlights:** Personalized growth programs, Voice-guided affirmations, Smart habit system with reminders, Visual progress dashboard, SMART goal-setting support, 26 expert categories

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Premium | $1.99 | per month |


## Frequently asked questions

### Is Hugmi（ハグミー） free?

Hugmi（ハグミー） is free to download, with no in-app purchases.

### Is Affirma free?

Affirma is free to download, with in-app purchases available.

### Do Hugmi（ハグミー） or Affirma have ads?

Affirma shows ads; Hugmi（ハグミー） does not.

### Which is updated more often, Hugmi（ハグミー） or Affirma?

Hugmi（ハグミー） ships an update every 8 days, and Affirma every 6 days. Most recently, Hugmi（ハグミー） was updated on October 30, 2026 and Affirma on October 30, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*