# Floom vs ethos

The clearest difference is in-app purchases: ethos at none against Floom's 2. ethos also leads on update cadence (every 2 months vs every 12 months) and iOS requirement (16.4 vs 18.4). On price, ads and device support there is nothing between them.

Both are free to download. Floom sells 2 in-app purchases, starting at $1.99 per 7 days. ethos asks for nothing beyond the download.

Floom ships an update every 12 months, ethos every 2 months. The most recent releases landed on October 15, 2026 and October 28, 2026 respectively.

## The numbers

| Metric | Floom | ethos |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (1 ratings)](https://appshunter.io/ios/app/floom/id6746171098/reviews)** | — |
| Number of ratings | **1** | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | Every 12 months | **Every 2 months** |
| Monetization | Freemium | — |
| Size | 6 MB | 60 MB |
| Requires iOS | 18.4 | **16.4** |
| Devices | iPhone | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Asper Technology LLC](https://appshunter.io/developer/1696427112) | [Sagella Rores](https://appshunter.io/developer/1878875343) |

## What reviewers say

### Floom

[App page](https://appshunter.io/ios/app/floom/id6746171098)

Capture your spontaneous ideas and use AI to expand them into actionable business plans. This app offers instant capture, AI-powered expansion, and tools to organize, monetize, and pitch your concepts.

**Highlights:** Instant idea capture, AI expansion engine, Tag, organize, and search, Dark mode and voice dictation, AI monetization and pitching tools

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Floom Pro Weekly | $1.99 | per 7 days |
| Pro Monthly | $4.99 | per month |


### ethos

[App page](https://appshunter.io/ios/app/ethos-life-os/id6787773622)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Floom free?

Floom is free to download, with in-app purchases available.

### Is ethos free?

ethos is free to download, with no in-app purchases.

### Do Floom or ethos have ads?

Neither Floom nor ethos shows ads.

### Which is updated more often, Floom or ethos?

Floom ships an update every 12 months, and ethos every 2 months. Most recently, Floom was updated on October 15, 2026 and ethos on October 28, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*