# Floom vs Trace by Aura

The clearest difference is in-app purchases: Trace by Aura at none against Floom's 2. Trace by Aura also leads on update cadence (every 5 days vs every 12 months) and device support (5 vs 1). Floom's advantage is iOS requirement (18.4 vs 26.0). On price, rating, ratings volume and ads there is nothing between them.

Both are free to download. Floom sells 2 in-app purchases, starting at $1.99 per 7 days. Trace by Aura asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 5.0 for Floom against 5.0 for Trace by Aura. Both are backed by a comparable volume of ratings — 1 and 2 respectively.

Floom ships an update every 12 months, Trace by Aura every 5 days. The most recent releases landed on October 30, 2026 and October 31, 2026 respectively.

## The numbers

| Metric | Floom | Trace by Aura |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (1 ratings)](https://appshunter.io/ios/app/floom/id6746171098/reviews) | [5.0 (2 ratings)](https://appshunter.io/ios/app/trace-by-aura/id6794535492/reviews) |
| Number of ratings | 1 | **2** |
| Positive reviews | — | 100.0% of reviews |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | Every 12 months | **Every 5 days** |
| Monetization | Freemium | **Free** |
| Size | 6 MB | 41 MB |
| Requires iOS | **18.4** | 26.0 |
| Devices | iPhone | **iPhone, iPad, Mac, Apple Watch, Vision Pro** |
| Age rating | 4+ | 4+ |
| Developer | [Asper Technology LLC](https://appshunter.io/developer/1696427112) | [Karthik Barma](https://appshunter.io/developer/6794535494) |

## What reviewers say

### Floom

[App page](https://appshunter.io/ios/app/floom/id6746171098)

Capture your spontaneous ideas and use AI to expand them into actionable business plans. This app offers instant capture, AI-powered expansion, and tools to organize, monetize, and pitch your concepts.

**Highlights:** Instant idea capture, AI expansion engine, Tag, organize, and search, Dark mode and voice dictation, AI monetization and pitching tools

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Floom Pro Weekly | $1.99 | per 7 days |
| Pro Monthly | $4.99 | per month |


### Trace by Aura

[App page](https://appshunter.io/ios/app/trace-by-aura/id6794535492)

This app helps you remember why you saved something by prompting you to add a reason. It automatically organizes your saved content and brings relevant items back to your attention when they might be useful. Search by meaning, not just keywords, to find what you need.

**Highlights:** Save content with a personal reason, Automatic organization without folders or tags, Content resurfaces when relevant, Search by meaning, not just keywords, Cross-device sync (iPhone, iPad, Mac), Apple Watch integration for quick capture

**Features:** Apple Watch app

**In-app purchases:** none


## Frequently asked questions

### Is Floom free?

Floom is free to download, with in-app purchases available.

### Is Trace by Aura free?

Trace by Aura is free to download, with no in-app purchases.

### Which has better reviews, Floom or Trace by Aura?

Floom and Trace by Aura are both rated 5.0 out of 5 on the App Store, from 1 and 2 ratings respectively.

### Do Floom or Trace by Aura have ads?

Neither Floom nor Trace by Aura shows ads.

### Which is updated more often, Floom or Trace by Aura?

Floom ships an update every 12 months, and Trace by Aura every 5 days. Most recently, Floom was updated on October 30, 2026 and Trace by Aura on October 31, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*