# [UP] vs Drift

The clearest difference is in-app purchases: [UP] at none against Drift's 1. [UP] also leads on ratings volume (6 vs 1) and device support (3 vs 1). Drift's advantage is update cadence (daily vs every 6 weeks). On price, rating, review sentiment and ads there is nothing between them.

Both are free to download. Drift sells 1 one-off in-app purchase. [UP] asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 5.0 for [UP] against 5.0 for Drift. That said, the two scores are not equally well evidenced: [UP] has 6 ratings behind it against 1, so its average is the more settled of the two. Written reviews split almost evenly too, at 100% and 100% positive.

[UP] ships an update every 6 weeks, Drift daily. The most recent releases landed on September 23, 2026 and October 5, 2026 respectively.

## The numbers

| Metric | [UP] | Drift |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (6 ratings)](https://appshunter.io/ios/app/up/id6746227956/reviews) | [5.0 (1 ratings)](https://appshunter.io/ios/app/drift-fall-forever/id6778936486/reviews) |
| Number of ratings | **6** | 1 |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | Yes | Yes |
| Update frequency | Every 6 weeks | **Daily** |
| Monetization | **Ad-supported** | Free with in-app purchases |
| Size | 50 MB | 8 MB |
| Requires iOS | **13.0** | 16.6 |
| Devices | **iPhone, iPad, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Jacob Doucette](https://appshunter.io/developer/1713798791) | [Brandon Wright](https://appshunter.io/developer/1729266000) |

## What reviewers say

### [UP]

[App page](https://appshunter.io/ios/app/up/id6746227956)

This is a one-touch arcade game where players tap to change direction and avoid obstacles. The game features an innovative ad system where ads decrease as players improve, potentially becoming ad-free.

**Highlights:** One-touch gameplay, Endless obstacle avoidance, Progressive ad reduction, Unlockable icons, Color theme changes, Challenging obstacles, No in-app purchases

**Features:** macOS Compatibility

**In-app purchases:** none


### Drift

[App page](https://appshunter.io/ios/app/drift-fall-forever/id6778936486)

Tap left or right to guide a falling ball through an endless, ever-changing tunnel. Instant retries and a unique daily challenge await. Compete for the deepest fall and unlock new visual worlds as you descend.

**Highlights:** One-touch controls, Endless falling gameplay, Instant retries, Personal best line, Daily challenge mode, Procedurally generated tunnels, Leaderboards and achievements

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Remove Ads | $2.99 | one-time |


## Frequently asked questions

### Is [UP] free?

[UP] is free to download, with no in-app purchases.

### Is Drift free?

Drift is free to download, with in-app purchases available.

### Which has better reviews, [UP] or Drift?

[UP] and Drift are both rated 5.0 out of 5 on the App Store, from 6 and 1 ratings respectively.

### Do [UP] or Drift have ads?

Both [UP] and Drift show ads.

### Which is updated more often, [UP] or Drift?

[UP] ships an update every 6 weeks, and Drift daily. Most recently, [UP] was updated on September 23, 2026 and Drift on October 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*