# Guizio vs SoHo Direct

The clearest difference is ads: SoHo Direct at none against Guizio's shown. SoHo Direct also leads on review sentiment (100% vs 67%) and rating (5.0 vs 4.7). Guizio's advantage is iOS requirement (16.4 vs 26.1). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

SoHo Direct holds the better App Store score, 5.0 against 4.7. Both are backed by a comparable volume of ratings — 7 and 8 respectively. Written reviews point the same way: 67% of Guizio's written reviews are positive against 100% of SoHo Direct's.

Guizio ships an update fortnightly, SoHo Direct monthly. Both last shipped on October 24, 2026.

## The numbers

| Metric | Guizio | SoHo Direct |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (7 ratings)](https://appshunter.io/ios/app/guizio/id6748613194/reviews) | **[5.0 (8 ratings)](https://appshunter.io/ios/app/soho-direct/id6769631448/reviews)** |
| Number of ratings | 7 | **8** |
| Positive reviews | 66.7% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | **Fortnightly** | Monthly |
| Monetization | Ad-supported | **Free** |
| Size | 92 MB | 21 MB |
| Requires iOS | **16.4** | 26.1 |
| Devices | iPhone | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Danielle Guizio LLC](https://appshunter.io/developer/1826572510) | [Brian Ferrari](https://appshunter.io/developer/1896675468) |

## What reviewers say

### Guizio

[App page](https://appshunter.io/ios/app/guizio/id6748613194)

Discover new fashion arrivals and exclusive offers with early access to collection launches. Enjoy a seamless and secure shopping experience with quick checkout, all from your mobile device.

**Highlights:** Early access to collection launches, Exclusive special offers, Push notifications for updates, Easy browsing of catalog, Secure and fast checkout

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### SoHo Direct

[App page](https://appshunter.io/ios/app/soho-direct/id6769631448)

Shop fashion from top SoHo stores and receive your items the same day. Browse real inventory, combine items from multiple retailers, and track your order live from pickup to delivery. Enjoy fast, convenient shopping with a flat delivery fee.

**Highlights:** Shop multiple SoHo stores in one order, Browse real inventory and stock, Flat $10 delivery fee, Live order tracking, Direct shopper messaging, New arrivals and trending styles

**Features:** Apple Wallet

**In-app purchases:** none


## Frequently asked questions

### Is Guizio free?

Guizio is free to download, with no in-app purchases.

### Is SoHo Direct free?

SoHo Direct is free to download, with no in-app purchases.

### Which has better reviews, Guizio or SoHo Direct?

SoHo Direct is rated higher. Guizio averages 4.7 out of 5 from 7 ratings, while SoHo Direct averages 5.0 from 8 ratings.

### Do Guizio or SoHo Direct have ads?

Guizio shows ads; SoHo Direct does not.

### Which is updated more often, Guizio or SoHo Direct?

Guizio ships an update fortnightly, and SoHo Direct monthly. Most recently, Guizio was updated on October 24, 2026 and SoHo Direct on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*