Comparison

Macro Simple vs Kalova

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Macro Simple

Read full description

Never guess portions again with Macro Simple, the easiest way to track calories and macros without the complexity. Perfect for: - Weight loss through calorie deficit tracking - Weight gain with calorie surplus monitoring - Understanding nutrition in your favorite foods - Meal prep and batch cooking Key Features: - Instant barcode scanning with access to a global food database in seconds - Smart two-way calculations that identify exactly how much to eat for your macro goals - Personal food library that allows you to customise and save your go-to items - Recipe builder that lets you group foods items as ingredients with automatic macro calculations - Meal prep with custom portions so that you can split recipes into perfect serving sizes - Clean, simple interface with No fitness complexity, just nutrition facts and information Why choose Macro Simple? Our primary goal is to make tracking macro nutrients really simple, so if you find calorie counting difficult or too time consuming, Macro Simple is for you. If you're very experienced with calorie tracking and want to take it a step further with batch cooking meal prep, Macro Simple makes that really easy too! Unlike fitness-focused apps, we focus purely on making nutrition tracking accessible for novices and professionals alike. Whether you're trying to lose weight, gain weight, or simply eat more mindfully, our clean interface removes the guesswork from portion control and macro tracking. We provide an ad-free experience, with opt-in access to premium partner promotions. Free tracking and planning for your first 10 items and 5 recipes. Perfect for your favourite items. Unlimited items and recipes when subscribed. On-boarding is fast. We don't ask intrusive questions about your biometrics. Simply log in and start tracking. Download now and master your macros with simplicity. More features for power users... - Sync your food library and recipes across iPhone and iPad - Quick sort foods by macro nutrient density - Offline capability (once logged in) so that you can track even without internet - Set custom macro targets Perfect for specific dietary needs: Whether you're following keto, intermittent fasting or bodybuilding contest prep, Macro Simple adapts to your goals without judgment or rigid meal plans. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

Kalova

This app uses AI to identify foods from photos and calculate their calorie and macronutrient content using USDA data. It also provides a metabolic health score and allows for manual logging and barcode scanning. Premium features include unlimited AI scans and CGM glucose insights.

Highlights
  • AI food scanner from photos
  • USDA FoodData Central integration
  • Metabolic Health Score
  • Barcode and Nutrition Facts label scanner
  • Personalized meal plan
  • CGM glucose insights (Premium)
Features
Read full description

Kalova is an AI calorie counter: snap, speak or scan your meals. Snap a photo of any meal, say what you ate, or scan a barcode. AI identifies each food and estimates the portion; when a food matches USDA FoodData Central, calories and macros are calculated from USDA values, and anything without a match is marked as an estimate. You get a per-item breakdown you can edit in a tap. AI CALORIE COUNTING, BUILT FOR ACCURACY • AI food scanner: point your camera at any plate and get every item with an estimated portion • USDA-sourced nutrient values, with a "USDA-sourced" stamp on meals matched to FoodData Central • See the per-item breakdown and remove anything the AI got wrong; totals recompute instantly • Scan any Nutrition Facts label for the package's own numbers — read on your iPhone, never uses an AI scan • Barcode scanner and 1M-food search • Describe a meal by typing — or just say it: dictation runs on your iPhone, audio is never uploaded FIBER, SODIUM AND YOUR OWN BLOOD PRESSURE • Fiber and sodium from the same USDA records — shown only when the record has them, never guessed • Fiber target set from your own calorie goal, with your median tracked against it • Protein timing: see how many of your meals reach the per-meal threshold • Log blood pressure and salt, and Kalova compares your own higher-sodium days against your lower ones. A pattern in your own readings — never a prescription, never a diagnosis. METABOLIC HEALTH SCORE — EAT BETTER, NOT JUST LESS One number, 0–100, that rises as your diet improves. It is based on the food quality, fiber and protein of what you log. Educational only, not medical advice. BUILT FOR TRAINING, TOO • Fuel timing that reads your workouts from Apple Health — what to eat before a session and after it • Sport-aware targets for runners, cyclists, swimmers and triathletes • Exercise burn shown as a range; your budget uses the conservative end PRIVACY No account. No ads. No third-party analytics or ad trackers. Your food log, goals and Apple Health data stay on your iPhone. When you run an AI photo or describe scan, the photo or text is sent to Kalova's server and processed by a third-party AI provider (OpenAI, Google Gemini or Cloudflare Workers AI) to estimate nutrition. Our server does not store your meal photos. Kalova asks your permission before your first AI scan. EVERYTHING ELSE YOU'D EXPECT • CGM glucose insights: if you use a CGM that syncs to Apple Health, see how your glucose changed in the 2 hours after each logged meal (Premium). Educational only, not medical advice. • Nutri-Score (A–E) and ultra-processed (NOVA) flags on packaged foods • Personalized plan with an adaptive calorie budget that adjusts to your weight trend • Fasting timer, streaks, water, weight trend, meal reminders, Siri Shortcuts, Apple Health sync • Home-screen widgets, Apple Watch app, a weekly Sunday Report, and a shareable Nutrition Receipt for every scan • Available in 11 languages FREE Barcode scanner, label scanner, food search, quick add, plan, dashboard, water, weight, streaks, reminders and Apple Health sync, plus a daily allowance of free AI scans. PREMIUM Unlimited AI photo and describe scans and full CGM glucose insights. Prices are shown in the app before you buy. Subscriptions auto-renew unless cancelled at least 24 hours before the period ends; manage or cancel in Apple ID → Subscriptions. A free trial, when offered, converts to the paid plan if not cancelled before it ends. DISCLAIMER Calorie, macro and glucose information in Kalova is educational, not a clinical measurement or medical advice. Kalova is not a medical device and is not for diagnosing, treating or managing any condition, including diabetes. If you need medical-grade tracking, use the tools your care team prescribed. Privacy Policy: https://caloriecountglobal.pages.dev/privacy Terms of Use: https://caloriecountglobal.pages.dev/terms Support: https://caloriecountglobal.pages.dev/support

Screenshots

Macro Simple4 screens
Kalova4 screens

Verdict

The call

The clearest difference is iOS requirement: Macro Simple at 15.1 against Kalova's 17.0. On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Macro Simple sells 2 in-app purchases, starting at $6.99 per month and Kalova sells 4 in-app purchases, starting at $0.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly weekly. The most recent releases landed on October 30, 2026 and October 31, 2026 respectively.

Scorecard1 real difference · 8 level
Macro Simple versus Kalova: the parameters behind the verdict, then further details
ParameterMacro SimpleKalova
PriceFreeFree
Rating—5.0 (1 ratings) — better
Number of ratings—1 — better
Update frequencyWeeklyWeekly
AdsNoNo
In-app purchasesYesYes
Monetization—Freemium
DevicesiPhone, iPad, iPodiPhone, iPad, Apple Watch
Requires iOS15.1 — better17.0
Further details — not scored
Size57 MB14 MB
Age rating4+4+
DeveloperAkin FagbohunDaler Soliev

In-app purchases

2 purchases

Macro Simple

Subscriptions2
  • Premium$6.991 Month
  • Premium Annual$59.991 Year
4 purchases

Kalova

Subscriptions3
  • Monthly Premium$0.991 Month
  • Premium Annual7 Days trial$9.991 Year
  • Yearly — Welcome Back$19.991 Year
One-time1
  • Premium Lifetime$14.99

Questions

Is Macro Simple free?
Macro Simple is free to download, with in-app purchases available.
Is Kalova free?
Kalova is free to download, with in-app purchases available.
Do Macro Simple or Kalova have ads?
Neither Macro Simple nor Kalova shows ads.
Which is updated more often, Macro Simple or Kalova?
Macro Simple ships an update weekly, and Kalova weekly. Most recently, Macro Simple was updated on October 30, 2026 and Kalova on October 31, 2026.

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