# Belly Flow vs Hold

The clearest difference is in-app purchases: Belly Flow at none against Hold's 2. On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Hold sells 2 in-app purchases, starting at $2.99 per 7 days. Belly Flow asks for nothing beyond the download.

Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on September 8, 2026 and September 11, 2026 respectively.

## The numbers

| Metric | Belly Flow | Hold |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[4.3 (4 ratings)](https://appshunter.io/ios/app/hold-pause-cravings/id6777215270/reviews)** |
| Number of ratings | — | **4** |
| Positive reviews | — | 66.7% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Monetization | — | Freemium |
| Size | 23 MB | 41 MB |
| Requires iOS | 15.6 | **15.1** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 12+ | 12+ |
| Developer | [Gabriella Broberg](https://appshunter.io/developer/1833119841) | [Arnav Goel](https://appshunter.io/developer/6777215272) |

## What reviewers say

### Belly Flow

[App page](https://appshunter.io/ios/app/belly-flow/id6751012592)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Hold

[App page](https://appshunter.io/ios/app/hold-pause-cravings/id6777215270)

This app offers a guided pause to help you manage emotional eating and cravings. It provides a 10-minute mindfulness exercise to create space between an urge and your reaction, helping you build a healthier relationship with food.

**Highlights:** Guided 10-minute pause timer, Identify emotional triggers, Log comfort swaps and outcomes, Track eating patterns over time, Personalized risk map, Weekly recaps and charts

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Hold Plus Weekly | $2.99 | per 7 days |
| Hold Plus Yearly | $39.99 | per year |


## Frequently asked questions

### Is Belly Flow free?

Belly Flow is free to download, with no in-app purchases.

### Is Hold free?

Hold is free to download, with in-app purchases available.

### Do Belly Flow or Hold have ads?

Neither Belly Flow nor Hold shows ads.

### Which is updated more often, Belly Flow or Hold?

Belly Flow ships an update every 3 weeks, and Hold every 3 weeks. Most recently, Belly Flow was updated on September 8, 2026 and Hold on September 11, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*