# Master UP vs Bluwe

The clearest difference is in-app purchases: Bluwe at none against Master UP's 6. Bluwe also leads on update cadence (every 4 days vs every 4 weeks). Master UP's advantage is iOS requirement (15.0 vs 17.6). On price, ads and device support there is nothing between them.

Both are free to download. Master UP sells 6 in-app purchases, starting at $23.99 per month. Bluwe asks for nothing beyond the download.

Master UP ships an update every 4 weeks, Bluwe every 4 days. The most recent releases landed on October 15, 2026 and October 1, 2026 respectively.

## The numbers

| Metric | Master UP | Bluwe |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (4 ratings)](https://appshunter.io/ios/app/master-up-scheduling-app/id6751027652/reviews)** | — |
| Number of ratings | **4** | — |
| Positive reviews | 90.0% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | Every 4 weeks | **Every 4 days** |
| Monetization | Free with in-app purchases | **Free** |
| Size | 215 MB | 4 MB |
| Requires iOS | **15.0** | 17.6 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 17+ | 4+ |
| Developer | [JSW Tech SL](https://appshunter.io/developer/1833175914) | [Bluwe Cosméticos](https://appshunter.io/developer/1873053954) |

## What reviewers say

### Master UP

[App page](https://appshunter.io/ios/app/master-up-scheduling-app/id6751027652)

Streamline client bookings and manage your schedule efficiently. This app helps beauty professionals reduce missed appointments and organize daily planning, allowing more focus on client services. It centralizes client information, notes, and preferences for a personalized experience.

**Highlights:** Client appointment management, Automated appointment reminders, Client profile and notes storage, Service and availability setting, Prepayment tracking, Daily planning tools

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (6)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 1 Month Premium | $23.99 | per month |
| 1 Month VIP | $35.99 | per month |
| 3 Month Premium | $66.99 | per 3 months |
| 3 Month VIP | $98.99 | per 3 months |
| 6 Month Premium | $129.99 | per 6 months |
| 6 Month VIP | $194.99 | per 6 months |


### Bluwe

[App page](https://appshunter.io/ios/app/bluwe/id6758462771)

Discover a wide range of nail gels, professional polishes, and products for nail designers. Enjoy exclusive app-only offers, early access to new releases, and secure, intuitive shopping with real-time order tracking.

**Highlights:** Exclusive app-only offers, Early access to new releases, Fast and intuitive navigation, Secure payment options, Real-time order tracking, Notifications for promotions

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Master UP free?

Master UP is free to download, with in-app purchases available.

### Is Bluwe free?

Bluwe is free to download, with no in-app purchases.

### Do Master UP or Bluwe have ads?

Neither Master UP nor Bluwe shows ads.

### Which is updated more often, Master UP or Bluwe?

Master UP ships an update every 4 weeks, and Bluwe every 4 days. Most recently, Master UP was updated on October 15, 2026 and Bluwe on October 1, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*