# Master UP vs Horarius

The clearest difference is monetization model: Master UP at free with in-app purchases against Horarius's subscription. Horarius's advantage is update cadence (every 2 days vs every 4 weeks) and review sentiment (100% vs 90%). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Master UP sells 6 in-app purchases, starting at $23.99 per month and Horarius sells 2 in-app purchases, starting at $19.99 per month. Whichever you choose, the download price is not the number that matters.

Master UP ships an update every 4 weeks, Horarius every 2 days. The most recent releases landed on October 28, 2026 and October 27, 2026 respectively.

## The numbers

| Metric | Master UP | Horarius |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (6 ratings)](https://appshunter.io/ios/app/master-up-scheduling-app/id6751027652/reviews)** | — |
| Number of ratings | **6** | — |
| Positive reviews | 90.0% of reviews | **100.0% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 4 weeks | **Every 2 days** |
| Monetization | **Free with in-app purchases** | Subscription |
| Size | 215 MB | 114 MB |
| Requires iOS | **15.0** | 15.5 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 17+ | +4 |
| Developer | [JSW Tech SL](https://appshunter.io/developer/1833175914) | [Andrew Patricio Santos](https://appshunter.io/developer/1894724943) |

## What reviewers say

### Master UP

[App page](https://appshunter.io/ios/app/master-up-scheduling-app/id6751027652)

Streamline client bookings and manage your schedule efficiently. This app helps beauty professionals reduce missed appointments and organize daily planning, allowing more focus on client services. It centralizes client information, notes, and preferences for a personalized experience.

**Highlights:** Client appointment management, Automated appointment reminders, Client profile and notes storage, Service and availability setting, Prepayment tracking, Daily planning tools

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (6)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 1 Month Premium | $23.99 | per month |
| 1 Month VIP | $35.99 | per month |
| 3 Month Premium | $66.99 | per 3 months |
| 3 Month VIP | $98.99 | per 3 months |
| 6 Month Premium | $129.99 | per 6 months |
| 6 Month VIP | $194.99 | per 6 months |


### Horarius

[App page](https://appshunter.io/ios/app/horarius-salon-scheduling/id6762574033)

This app streamlines salon and barbershop management with smart scheduling, financial control, team management, and customer relationship tools. It helps businesses grow by replacing manual systems with a comprehensive digital platform for appointments, sales, and loyalty programs.

**Highlights:** Smart appointment scheduling, Full financial control and reporting, Team management and commission calculation, Customer Relationship Management (CRM), Integrated loyalty program, Electronic invoice issuance

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Horarius Pro | $19.99 | per month |
| Horarius Pro Annual | $199.99 | per year |


## Frequently asked questions

### Is Master UP free?

Master UP is free to download, with in-app purchases available.

### Is Horarius free?

Horarius is free to download, with in-app purchases available.

### Do Master UP or Horarius have ads?

Neither Master UP nor Horarius shows ads.

### Which is updated more often, Master UP or Horarius?

Master UP ships an update every 4 weeks, and Horarius every 2 days. Most recently, Master UP was updated on October 28, 2026 and Horarius on October 27, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*