# Master UP vs Beauty Conception

The clearest difference is in-app purchases: Beauty Conception at none against Master UP's 6. Master UP's advantage is update cadence (every 4 weeks vs every 2 months). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. Master UP sells 6 in-app purchases, starting at $23.99 per month. Beauty Conception asks for nothing beyond the download.

Master UP ships an update every 4 weeks, Beauty Conception every 2 months. The most recent releases landed on October 25, 2026 and October 9, 2026 respectively.

## The numbers

| Metric | Master UP | Beauty Conception |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (6 ratings)](https://appshunter.io/ios/app/master-up-scheduling-app/id6751027652/reviews)** | — |
| Number of ratings | **6** | — |
| Positive reviews | 90.0% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 4 weeks** | Every 2 months |
| Monetization | Free with in-app purchases | — |
| Size | 215 MB | 70 MB |
| Requires iOS | **15.0** | 15.1 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 17+ | 4+ |
| Developer | [JSW Tech SL](https://appshunter.io/developer/1833175914) | [BRUNO LEAL](https://appshunter.io/developer/1874138895) |

## What reviewers say

### Master UP

[App page](https://appshunter.io/ios/app/master-up-scheduling-app/id6751027652)

Streamline client bookings and manage your schedule efficiently. This app helps beauty professionals reduce missed appointments and organize daily planning, allowing more focus on client services. It centralizes client information, notes, and preferences for a personalized experience.

**Highlights:** Client appointment management, Automated appointment reminders, Client profile and notes storage, Service and availability setting, Prepayment tracking, Daily planning tools

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (6)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 1 Month Premium | $23.99 | per month |
| 1 Month VIP | $35.99 | per month |
| 3 Month Premium | $66.99 | per 3 months |
| 3 Month VIP | $98.99 | per 3 months |
| 6 Month Premium | $129.99 | per 6 months |
| 6 Month VIP | $194.99 | per 6 months |


### Beauty Conception

[App page](https://appshunter.io/ios/app/beauty-conception/id6769599769)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Master UP free?

Master UP is free to download, with in-app purchases available.

### Is Beauty Conception free?

Beauty Conception is free to download, with no in-app purchases.

### Do Master UP or Beauty Conception have ads?

Neither Master UP nor Beauty Conception shows ads.

### Which is updated more often, Master UP or Beauty Conception?

Master UP ships an update every 4 weeks, and Beauty Conception every 2 months. Most recently, Master UP was updated on October 25, 2026 and Beauty Conception on October 9, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*