# Keep Going vs MyBef

The clearest difference is monetization model: Keep Going at freemium against MyBef's subscription. MyBef's advantage is review sentiment (100% vs 67%). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Keep Going sells 3 in-app purchases, starting at $2.99 per month and MyBef sells 1 in-app purchase, starting at $20.00 per month. Whichever you choose, the download price is not the number that matters.

Keep Going ships an update weekly, MyBef every 6 days. The most recent releases landed on October 2, 2026 and October 9, 2026 respectively.

## The numbers

| Metric | Keep Going | MyBef |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | 66.7% of reviews | **100.0% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Weekly | **Every 6 days** |
| Monetization | **Freemium** | Subscription |
| Size | 91 MB | 45 MB |
| Requires iOS | 15.1 | **15.0** |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 12+ | 4+ |
| Developer | [Nemo Studio (KR)](https://appshunter.io/developer/1845772843) | [Mina Park](https://appshunter.io/developer/1894620979) |

## What reviewers say

### Keep Going

[App page](https://appshunter.io/ios/app/keep-going-quit-counter/id6753930634)

This app helps you break bad habits and build good ones by tracking your progress in real-time. Monitor your journey with detailed goal setting, calendar views, and daily journal entries. Customize your experience with various icons and dark mode.

**Highlights:** Real-time habit counter, Goal setting, Daily journal entries, Calendar view, Customizable icons, Dark mode support

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Plan | $2.99 | per month |
| Annual Subscription | $12.99 | per year |
| Lifetime Access | $34.99 | one-time |


### MyBef

[App page](https://appshunter.io/ios/app/mybef/id6762545695)

A 24/7 companion available for you, whether you're happy or struggling. This app provides a supportive friend who is always on your side. It's designed to be the friend everyone wishes they had.

**Highlights:** 24/7 availability, Emotional support, Always on your side, Conversational companion

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| MyBef - Monthly | $20.00 | per month |


## Frequently asked questions

### Is Keep Going free?

Keep Going is free to download, with in-app purchases available.

### Is MyBef free?

MyBef is free to download, with in-app purchases available.

### Do Keep Going or MyBef have ads?

Neither Keep Going nor MyBef shows ads.

### Which is updated more often, Keep Going or MyBef?

Keep Going ships an update weekly, and MyBef every 6 days. Most recently, Keep Going was updated on October 2, 2026 and MyBef on October 9, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*