Comparison

Clara vs Identity Shift

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Clara

Transform your love life with daily affirmations and journaling. Swipe to claim or release positive messages, listen to guided audio, and track your progress towards manifestation. This app helps you build confidence and attract meaningful connections.

Highlights
  • Swipe affirmations to claim or release
  • Audio affirmations with ambient music
  • Tailored affirmation categories
  • Daily journal prompts
  • Habit tracking with streaks
  • Customizable themes and sharing
  • Notifications and reminders
Features
Read full description

Clara is your space for relationship clarity and personal growth, created with Liv Merima. Previously known as Claim It, Clara brings guided reflection and Liv's practices into your everyday life. DISCOVER YOUR LOVE ARCHETYPE Take the quiz and explore a reading about the way you love, your strengths, and patterns you may want to reflect on. ASK CLARA Bring a dating situation, relationship question, or difficult conversation to an AI companion guided by Liv's approach. Clara's replies are automated, not personal messages from Liv. You choose whether to allow AI processing and earlier context. REFLECT BEFORE YOU REACT Explore the Red flag decoder, communication scripts, and guided practices. Find words for what you need and space to consider your next step. KEEP A PRIVATE JOURNAL Write down your thoughts and reflections. Choose which journal entries may inform AI reads. You can use private journaling and the local love reading without agreeing to AI processing. RETURN TO YOUR PRACTICES Access Classic practices from Claim It alongside Clara's relationship-focused experience. Returning members can use Help & subscriptions to reconnect their account and restore eligible purchases. Clara Plus offers paid features through an optional auto-renewing subscription. Available plans, prices, billing periods, and any trial terms are displayed before purchase. Manage or cancel Apple purchases in your Apple account subscription settings. Deleting the app or your Clara account does not cancel your subscription. Clara supports self-reflection and personal growth. It is not therapy, professional care, or crisis support. AI can make mistakes. Results and experiences vary. Privacy: https://www.builtbyfoundry.io/claim-it/privacy Terms: https://www.builtbyfoundry.io/claim-it/terms Support: https://www.builtbyfoundry.io/claim-it/support EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

Identity Shift

Features
Read full description

What if you could meet the future version of yourself, and let that person guide you every single day? Identity Shift uses AI to build a future identity from your goal. You get a name, a backstory, and a portrait, then a daily practice that makes that person feel real. HOW IT WORKS • Choose a goal, such as fitness, career, money, productivity, or mindset • AI creates your future self, with a name, a personality, and a portrait • Each day you get a message, a few small actions, and a journal prompt • Listen to stories told in your future self's voice • Talk to that future self in chat when you need a push KEY FEATURES • Future self. A personal identity with a portrait, a name, and a backstory • Daily message. Written as if your future self is speaking to you • Today's actions. Small steps you can finish on your own • Journal. Guided prompts to record who you are becoming • Stories. Three collections: Visualizations, Becoming, and Affirmations, read aloud like an audiobook • Future Me. A chat with your future self • Streaks. See the days you show up Identity Shift is not another checklist. The idea is simple: you change faster when you start acting like the person you are becoming. Your future self is already there. Go meet them. SUBSCRIPTION • Weekly plan: $9.99 per week • Yearly plan: $49.99 per year • There is no free trial • Payment is charged to your Apple ID at confirmation of purchase • The plan renews automatically unless you cancel at least 24 hours before the period ends • Manage or cancel anytime in Settings, then Apple ID, then Subscriptions • U.S. prices are shown here. Your local price is confirmed at checkout Privacy Policy: https://identityshift.broddedevelopment.dk/privacy Terms of Service: https://identityshift.broddedevelopment.dk/terms

Screenshots

Clara4 screens
Identity Shift4 screens

Verdict

The call

The clearest difference is update cadence: Clara at every 8 days against Identity Shift's every 5 months. Clara also leads on iOS requirement (16.4 vs 18.0). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Clara sells 6 in-app purchases, starting at $4.99 per 7 days and Identity Shift sells 3 in-app purchases, starting at $4.99 per 7 days. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Clara ships an update every 8 days, Identity Shift every 5 months. The most recent releases landed on October 24, 2026 and October 16, 2026 respectively.

Scorecard2 real differences · 8 level
Clara versus Identity Shift: the parameters behind the verdict, then further details
ParameterClaraIdentity Shift
PriceFreeFree
Rating5.0 (12 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings12 — better—
Update frequencyEvery 8 days — betterEvery 5 months
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchases—
DevicesiPhone, iPadiPhone, iPad
Requires iOS16.4 — better18.0
Further details — not scored
Size103 MB90 MB
Age rating12+4+
DeveloperBUILT BY FOUNDRY, INC.Brodde Development ApS

In-app purchases

6 purchases

Clara

Subscriptions6
  • Weekly Plan3 Days trial$4.997 Days
  • Clara Plus Weekly3 Days trial$6.997 Days
  • Clara Plus Weekly3 Days trial$9.997 Days
Show 3 more
  • Clara Plus Yearly$49.991 Year
  • Yearly Plan$54.991 Year
  • Clara Plus Yearly$59.991 Year
3 purchases

Identity Shift

Subscriptions1
  • Weekly Premium3 Days trial$4.997 Days
One-time2
  • Lifetime Access - Special Offer$19.99
  • Lifetime Access$29.99

Questions

Is Clara free?
Clara is free to download, with in-app purchases available.
Is Identity Shift free?
Identity Shift is free to download, with in-app purchases available.
Do Clara or Identity Shift have ads?
Neither Clara nor Identity Shift shows ads.
Which is updated more often, Clara or Identity Shift?
Clara ships an update every 8 days, and Identity Shift every 5 months. Most recently, Clara was updated on October 24, 2026 and Identity Shift on October 16, 2026.

Other comparisons