Clara vs Identity Shift
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Clara
Transform your love life with daily affirmations and journaling. Swipe to claim or release positive messages, listen to guided audio, and track your progress towards manifestation. This app helps you build confidence and attract meaningful connections.
- Swipe affirmations to claim or release
- Audio affirmations with ambient music
- Tailored affirmation categories
- Daily journal prompts
- Habit tracking with streaks
- Customizable themes and sharing
- Notifications and reminders
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Clara is your space for relationship clarity and personal growth, created with Liv Merima. Previously known as Claim It, Clara brings guided reflection and Liv's practices into your everyday life. DISCOVER YOUR LOVE ARCHETYPE Take the quiz and explore a reading about the way you love, your strengths, and patterns you may want to reflect on. ASK CLARA Bring a dating situation, relationship question, or difficult conversation to an AI companion guided by Liv's approach. Clara's replies are automated, not personal messages from Liv. You choose whether to allow AI processing and earlier context. REFLECT BEFORE YOU REACT Explore the Red flag decoder, communication scripts, and guided practices. Find words for what you need and space to consider your next step. KEEP A PRIVATE JOURNAL Write down your thoughts and reflections. Choose which journal entries may inform AI reads. You can use private journaling and the local love reading without agreeing to AI processing. RETURN TO YOUR PRACTICES Access Classic practices from Claim It alongside Clara's relationship-focused experience. Returning members can use Help & subscriptions to reconnect their account and restore eligible purchases. Clara Plus offers paid features through an optional auto-renewing subscription. Available plans, prices, billing periods, and any trial terms are displayed before purchase. Manage or cancel Apple purchases in your Apple account subscription settings. Deleting the app or your Clara account does not cancel your subscription. Clara supports self-reflection and personal growth. It is not therapy, professional care, or crisis support. AI can make mistakes. Results and experiences vary. Privacy: https://www.builtbyfoundry.io/claim-it/privacy Terms: https://www.builtbyfoundry.io/claim-it/terms Support: https://www.builtbyfoundry.io/claim-it/support EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Identity Shift
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What if you could meet the future version of yourself, and let that person guide you every single day? Identity Shift uses AI to build a future identity from your goal. You get a name, a backstory, and a portrait, then a daily practice that makes that person feel real. HOW IT WORKS • Choose a goal, such as fitness, career, money, productivity, or mindset • AI creates your future self, with a name, a personality, and a portrait • Each day you get a message, a few small actions, and a journal prompt • Listen to stories told in your future self's voice • Talk to that future self in chat when you need a push KEY FEATURES • Future self. A personal identity with a portrait, a name, and a backstory • Daily message. Written as if your future self is speaking to you • Today's actions. Small steps you can finish on your own • Journal. Guided prompts to record who you are becoming • Stories. Three collections: Visualizations, Becoming, and Affirmations, read aloud like an audiobook • Future Me. A chat with your future self • Streaks. See the days you show up Identity Shift is not another checklist. The idea is simple: you change faster when you start acting like the person you are becoming. Your future self is already there. Go meet them. SUBSCRIPTION • Weekly plan: $9.99 per week • Yearly plan: $49.99 per year • There is no free trial • Payment is charged to your Apple ID at confirmation of purchase • The plan renews automatically unless you cancel at least 24 hours before the period ends • Manage or cancel anytime in Settings, then Apple ID, then Subscriptions • U.S. prices are shown here. Your local price is confirmed at checkout Privacy Policy: https://identityshift.broddedevelopment.dk/privacy Terms of Service: https://identityshift.broddedevelopment.dk/terms
Screenshots
Verdict
The clearest difference is update cadence: Clara at every 8 days against Identity Shift's every 5 months. Clara also leads on iOS requirement (16.4 vs 18.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Clara sells 6 in-app purchases, starting at $4.99 per 7 days and Identity Shift sells 3 in-app purchases, starting at $4.99 per 7 days. Whichever you choose, the download price is not the number that matters.
Clara ships an update every 8 days, Identity Shift every 5 months. The most recent releases landed on October 24, 2026 and October 16, 2026 respectively.
| Parameter | Clara | Identity Shift |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (12 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 12 — better | — |
| Update frequency | Every 8 days — better | Every 5 months |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 16.4 — better | 18.0 |
| Further details — not scored | ||
| Size | 103 MB | 90 MB |
| Age rating | 12+ | 4+ |
| Developer | BUILT BY FOUNDRY, INC. | Brodde Development ApS |
In-app purchases
Clara
- Weekly Plan3 Days trial$4.997 Days
- Clara Plus Weekly3 Days trial$6.997 Days
- Clara Plus Weekly3 Days trial$9.997 Days
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- Clara Plus Yearly$49.991 Year
- Yearly Plan$54.991 Year
- Clara Plus Yearly$59.991 Year
Identity Shift
- Weekly Premium3 Days trial$4.997 Days
- Lifetime Access - Special Offer$19.99
- Lifetime Access$29.99









