# SwatchBoard vs Instagram Planner

The clearest difference is in-app purchases: SwatchBoard at none against Instagram Planner's 1. SwatchBoard also leads on update cadence (daily vs every 2 days) and device support (3 vs 1). On price and ads there is nothing between them.

Both are free to download. Instagram Planner sells 1 one-off in-app purchase. SwatchBoard asks for nothing beyond the download.

SwatchBoard ships an update daily, Instagram Planner every 2 days. The most recent releases landed on October 28, 2026 and October 31, 2026 respectively.

## The numbers

| Metric | SwatchBoard | Instagram Planner |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | — | 100.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Daily** | Every 2 days |
| Monetization | — | Free with in-app purchases |
| Size | 20 MB | 15 MB |
| Requires iOS | **15.1** | 17.0 |
| Devices | **iPhone, iPad, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [OMR APPLICATIONS LTD](https://appshunter.io/developer/1848664997) | [Alex Stewart](https://appshunter.io/developer/1870417329) |

## What reviewers say

### SwatchBoard

[App page](https://appshunter.io/ios/app/swatchboard/id6754526332)

**Features:** macOS Compatibility

**In-app purchases:** none


### Instagram Planner

[App page](https://appshunter.io/ios/app/instagram-planner-swatch/id6776584197)

Visually plan and arrange your social media feed before publishing. Design individual posts, create color palettes, and preview your entire profile grid. Offers AI caption suggestions and story planning.

**Highlights:** Visual feed grid planner, Post arrangement and reordering, Color palette and dominant tone analysis, Carousel and Story design, On-device AI caption suggestions, iCloud sync across devices

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Swatch Pro | $9.99 | one-time |


## Frequently asked questions

### Is SwatchBoard free?

SwatchBoard is free to download, with no in-app purchases.

### Is Instagram Planner free?

Instagram Planner is free to download, with in-app purchases available.

### Do SwatchBoard or Instagram Planner have ads?

Neither SwatchBoard nor Instagram Planner shows ads.

### Which is updated more often, SwatchBoard or Instagram Planner?

SwatchBoard ships an update daily, and Instagram Planner every 2 days. Most recently, SwatchBoard was updated on October 28, 2026 and Instagram Planner on October 31, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*