# Tough Coach vs Alpha Motivation

Tough Coach and Alpha Motivation are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. Tough Coach sells 2 in-app purchases, starting at $9.99 per month and Alpha Motivation sells 3 in-app purchases, starting at $3.99 per month. Whichever you choose, the download price is not the number that matters.

Tough Coach ships an update weekly, Alpha Motivation every 6 days. The most recent releases landed on September 11, 2026 and September 16, 2026 respectively.

## The numbers

| Metric | Tough Coach | Alpha Motivation |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[4.8 (6 ratings)](https://appshunter.io/ios/app/alpha-motivation/id6755741646/reviews)** |
| Number of ratings | — | **6** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Weekly | **Every 6 days** |
| Monetization | — | Free with in-app purchases |
| Size | 44 MB | 61 MB |
| Requires iOS | 15.1 | 15.1 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 9+ | 12+ |
| Developer | [Magency Consultants](https://appshunter.io/developer/1852389274) | [Kubilay Sahin](https://appshunter.io/developer/1851177022) |

## What reviewers say

### Tough Coach

[App page](https://appshunter.io/ios/app/tough-coach/id6755166327)

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Tough Coach Pro (Monthly) | $9.99 | per month |
| Tough Coach Pro (Annual) | $79.99 | per year |


### Alpha Motivation

[App page](https://appshunter.io/ios/app/alpha-motivation/id6755741646)

This app delivers direct, no-excuses motivation and quotes to help you build discipline and achieve your goals. It features a gamified ranking system, daily reminders, and a home screen widget to keep you focused.

**Highlights:** Daily motivation quotes, 10 motivation categories, Home screen widget, Discipline rank system, Global leaderboard, Favorite quotes organization

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium Monthly | $3.99 | per month |
| Premium Yearly | $19.99 | per year |
| Premium Lifetime | $49.99 | one-time |


## Frequently asked questions

### Is Tough Coach free?

Tough Coach is free to download, with in-app purchases available.

### Is Alpha Motivation free?

Alpha Motivation is free to download, with in-app purchases available.

### Do Tough Coach or Alpha Motivation have ads?

Neither Tough Coach nor Alpha Motivation shows ads.

### Which is updated more often, Tough Coach or Alpha Motivation?

Tough Coach ships an update weekly, and Alpha Motivation every 6 days. Most recently, Tough Coach was updated on September 11, 2026 and Alpha Motivation on September 16, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*