# MemoPhrase vs HookGenius

The clearest difference is ads: HookGenius at none against MemoPhrase's shown. HookGenius also leads on update cadence (every 3 weeks vs every 4 months). On price, in-app purchases, device support and iOS requirement there is nothing between them.

Both are free to download. MemoPhrase sells 1 one-off in-app purchase and HookGenius sells 2 in-app purchases, starting at $9.99 per 7 days. Whichever you choose, the download price is not the number that matters.

MemoPhrase ships an update every 4 months, HookGenius every 3 weeks. The most recent releases landed on October 2, 2026 and October 8, 2026 respectively.

## The numbers

| Metric | MemoPhrase | HookGenius |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[5.0 (4 ratings)](https://appshunter.io/ios/app/hookgenius/id6761606552/reviews)** |
| Number of ratings | — | **4** |
| Positive reviews | — | 100.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | Every 4 months | **Every 3 weeks** |
| Monetization | — | Freemium |
| Size | 34 MB | 72 MB |
| Requires iOS | 16.6 | **15.1** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Epic Genius LLC](https://appshunter.io/developer/1193070219) | [KI Koehler International Ltd.](https://appshunter.io/developer/1804927582) |

## What reviewers say

### MemoPhrase

[App page](https://appshunter.io/ios/app/memophrase-passphrase-creator/id6755653493)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| mp_unlimited_exports | $1.99 | one-time |


### HookGenius

[App page](https://appshunter.io/ios/app/hookgenius/id6761606552)

This AI-powered tool analyzes short-form videos to provide actionable insights and scores for maximizing reach on platforms like TikTok, Instagram Reels, and YouTube Shorts. It offers suggestions for hooks, retention, and improvements to help creators post with confidence.

**Highlights:** AI-powered viral score, Platform-specific performance ratings, Hook idea generation, Viewer retention insights, Top improvement suggestions, Optimized captions and hashtags, Project organization

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Weekly | $9.99 | per 7 days |
| 6 Months | $39.99 | per 6 months |


## Frequently asked questions

### Is MemoPhrase free?

MemoPhrase is free to download, with in-app purchases available.

### Is HookGenius free?

HookGenius is free to download, with in-app purchases available.

### Do MemoPhrase or HookGenius have ads?

MemoPhrase shows ads; HookGenius does not.

### Which is updated more often, MemoPhrase or HookGenius?

MemoPhrase ships an update every 4 months, and HookGenius every 3 weeks. Most recently, MemoPhrase was updated on October 2, 2026 and HookGenius on October 8, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*