# Malu vs Identity Shift

The clearest difference is iOS requirement: Malu at 15.1 against Identity Shift's 18.6. On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Malu sells 2 one-off in-app purchases and Identity Shift sells 3 in-app purchases, starting at $4.99 per 7 days. Whichever you choose, the download price is not the number that matters.

## The numbers

| Metric | Malu | Identity Shift |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (2 ratings)](https://appshunter.io/ios/app/malu-idea-journal/id6756270920/reviews)** | — |
| Number of ratings | **2** | — |
| Positive reviews | 100.0% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Monthly | — |
| Monetization | Free with in-app purchases | — |
| Size | 54 MB | 16 MB |
| Requires iOS | **15.1** | 18.6 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Martin Zimmer](https://appshunter.io/developer/1859682623) | [Brodde Development ApS](https://appshunter.io/developer/1887668845) |

## What reviewers say

### Malu

[App page](https://appshunter.io/ios/app/malu-idea-journal/id6756270920)

Capture fleeting thoughts, inspirations, and aspirations in a calm, organized digital journal. Track your progress as you bring these ideas to life, fostering a sense of joy and accomplishment without the pressure of productivity.

**Highlights:** Collect and save ideas, Track tried experiences, Organized and clutter-free interface, Gentle reminders for action, Focus on personal fulfillment

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Malu Supporter | $2.99 | one-time |
| Malu Supporter Plus | $4.99 | one-time |


### Identity Shift

[App page](https://appshunter.io/ios/app/identity-shift/id6761078291)

**Features:** macOS Compatibility

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Weekly Premium | $4.99 | per 7 days |
| Lifetime Access - Special Offer | $19.99 | one-time |
| Lifetime Access | $29.99 | one-time |


## Frequently asked questions

### Is Malu free?

Malu is free to download, with in-app purchases available.

### Is Identity Shift free?

Identity Shift is free to download, with in-app purchases available.

### Do Malu or Identity Shift have ads?

Neither Malu nor Identity Shift shows ads.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*