# I.O.Then vs Yula

The clearest difference is price: Yula at Free against I.O.Then's $0.99. I.O.Then's advantage is in-app purchases (none vs 1). On review sentiment, update cadence, ads and device support there is nothing between them.

Yula is free to download; I.O.Then costs $0.99 up front. Yula sells 1 one-off in-app purchase. I.O.Then asks for nothing beyond the download.

I.O.Then ships an update every 8 days, Yula every 9 days. The most recent releases landed on September 29, 2026 and October 15, 2026 respectively.

## The numbers

| Metric | I.O.Then | Yula |
| --- | --- | --- |
| Price | $0.99 | **Free** |
| Rating | — | **[5.0 (1 ratings)](https://appshunter.io/ios/app/yula-subscription-tracker-ai/id6759402076/reviews)** |
| Number of ratings | — | **1** |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Every 8 days** | Every 9 days |
| Monetization | Paid | **Free with in-app purchases** |
| Size | 5 MB | 4 MB |
| Requires iOS | **17.0** | 17.6 |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Aleh Rabchuk](https://appshunter.io/developer/1116159085) | [Umut Baris Gungor](https://appshunter.io/developer/1878439559) |

## What reviewers say

### I.O.Then

[App page](https://appshunter.io/ios/app/iothen-borrow-tracker/id6757635587)

This app helps you track borrowed items and money, ensuring they are returned on time. It simplifies the process of lending and borrowing by allowing you to record details, set return dates, and get gentle reminders, preventing awkward conversations and lost belongings.

**Highlights:** Track borrowed items and money, Record borrower details, Set return dates, Digital signature capture, Automated reminders, Lending and borrowing history

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Yula

[App page](https://appshunter.io/ios/app/yula-subscription-tracker-ai/id6759402076)

This app helps you understand your spending by tracking subscriptions, reminding you of upcoming bills, and analyzing your expenses. It uses AI to provide insights, helping you save money and manage your budget effectively. Take control of your finances and avoid late fees.

**Highlights:** Subscription tracking, Bill reminders, Expense analysis, AI-powered financial insights, Budget planning, Multi-currency support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Yula Premium Lifetime | $6.99 | one-time |


## Frequently asked questions

### Is I.O.Then free?

I.O.Then costs $0.99, with no in-app purchases.

### Is Yula free?

Yula is free to download, with in-app purchases available.

### Do I.O.Then or Yula have ads?

Neither I.O.Then nor Yula shows ads.

### Which is updated more often, I.O.Then or Yula?

I.O.Then ships an update every 8 days, and Yula every 9 days. Most recently, I.O.Then was updated on September 29, 2026 and Yula on October 15, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*