# myBFF Diary vs Sub

myBFF Diary and Sub are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. myBFF Diary sells 5 in-app purchases, starting at $0.99 per month and Sub sells 2 in-app purchases, starting at $3.99 per month. Whichever you choose, the download price is not the number that matters.

Both ship on a similar rhythm, roughly every 3 days. The most recent releases landed on October 25, 2026 and October 13, 2026 respectively.

## The numbers

| Metric | myBFF Diary | Sub |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (6 ratings)](https://appshunter.io/ios/app/mybff-diary/id6757731238/reviews)** | — |
| Number of ratings | **6** | — |
| Positive reviews | 100.0% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 3 days | Every 3 days |
| Monetization | Free with in-app purchases | — |
| Size | 35 MB | 48 MB |
| Requires iOS | 16.2 | **15.1** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Jacob Thornton](https://appshunter.io/developer/1866793833) | [Berkan ARIKAN](https://appshunter.io/developer/1896728571) |

## What reviewers say

### myBFF Diary

[App page](https://appshunter.io/ios/app/mybff-diary/id6757731238)

This app helps you nurture your most important relationships. Track your feelings, log memories, and visualize your social circle's health. It provides gentle reminders and insights to help you maintain meaningful connections.

**Highlights:** Daily friendship ratings, Reflection journal, Friendship Orbits visualization, Friendship Pulse score, Friendship badges, Hangout logging, Anniversary reminders

**In-app purchases (5)**

| Purchase | Price | Billing |
| --- | --- | --- |
| myBFF Unlimited | $0.99 | per month |
| Monthly Alynd | $1.99 | per month |
| Alynd Yearly | $14.99 | per year |
| myBFF Lifetime | $1.99 | one-time |
| Alynd Lifetime | $99.99 | one-time |


### Sub

[App page](https://appshunter.io/ios/app/sub-couples-journal/id6770263181)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Sub Pro Monthly | $3.99 | per month |
| Sub Pro Annual | $34.99 | per year |


## Frequently asked questions

### Is myBFF Diary free?

myBFF Diary is free to download, with in-app purchases available.

### Is Sub free?

Sub is free to download, with in-app purchases available.

### Do myBFF Diary or Sub have ads?

Neither myBFF Diary nor Sub shows ads.

### Which is updated more often, myBFF Diary or Sub?

myBFF Diary ships an update every 3 days, and Sub every 3 days. Most recently, myBFF Diary was updated on October 25, 2026 and Sub on October 13, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*