# keywords.app vs Advertiser Assets

The clearest difference is in-app purchases: Advertiser Assets at none against keywords.app's 1. Advertiser Assets also leads on update cadence (monthly vs every 2 months) and device support (3 vs 1). keywords.app's advantage is ads (none vs shown). On price there is nothing between them.

Both are free to download. keywords.app sells 1 one-off in-app purchase. Advertiser Assets asks for nothing beyond the download.

keywords.app ships an update every 2 months, Advertiser Assets monthly. Both last shipped on October 31, 2026.

## The numbers

| Metric | keywords.app | Advertiser Assets |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (1 ratings)](https://appshunter.io/ios/app/keywordsapp/id6758259105/reviews)** | — |
| Number of ratings | **1** | — |
| In-app purchases | Yes | **No** |
| Ads | **No** | Yes |
| Update frequency | Every 2 months | **Monthly** |
| Monetization | Free | — |
| Size | 9 MB | 25 MB |
| Requires iOS | 17.0 | **15.0** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 17+ | 4+ |
| Developer | [In House Advantage LLC](https://appshunter.io/developer/1828263675) | [Giant Metrix](https://appshunter.io/developer/1820790118) |

## What reviewers say

### keywords.app

[App page](https://appshunter.io/ios/app/keywordsapp/id6758259105)

Streamline Google Ads management by quickly reviewing and blocking irrelevant search terms. This app automates negative match generation, saving significant time and preventing accidental blocking of profitable keywords.

**Highlights:** Swipe to block or approve search terms, Automated negative match generation, Smart warnings for profitable keywords, Manage campaigns and ad groups on mobile, Secure, on-device data storage

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Keywords.app Add One Account Slot | $10.00 | one-time |


### Advertiser Assets

[App page](https://appshunter.io/ios/app/advertiser-assets/id6776341719)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is keywords.app free?

keywords.app is free to download, with in-app purchases available.

### Is Advertiser Assets free?

Advertiser Assets is free to download, with no in-app purchases.

### Do keywords.app or Advertiser Assets have ads?

Advertiser Assets shows ads; keywords.app does not.

### Which is updated more often, keywords.app or Advertiser Assets?

keywords.app ships an update every 2 months, and Advertiser Assets monthly. Most recently, keywords.app was updated on October 31, 2026 and Advertiser Assets on October 31, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*