# STARTED vs Anchor

STARTED and Anchor are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. STARTED sells 2 in-app purchases, starting at $0.99 per 7 days and Anchor sells 3 in-app purchases, starting at $7.99 per month. Whichever you choose, the download price is not the number that matters.

STARTED ships an update every 5 days, Anchor weekly. The most recent releases landed on October 25, 2026 and October 10, 2026 respectively.

## The numbers

| Metric | STARTED | Anchor |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[5.0 (2 ratings)](https://appshunter.io/ios/app/anchor-visual-goal-setting/id6767420385/reviews)** |
| Number of ratings | — | **2** |
| Positive reviews | — | 100.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Every 5 days** | Weekly |
| Monetization | — | Free with in-app purchases |
| Size | 63 MB | 132 MB |
| Requires iOS | 15.1 | 15.1 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Eric Abraham Vargas Flores](https://appshunter.io/developer/1838234191) | [Deontrez Williams](https://appshunter.io/developer/1896473804) |

## What reviewers say

### STARTED

[App page](https://appshunter.io/ios/app/started-goal-and-habit-tracker/id6758688518)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Unlimited Weekly | $0.99 | per 7 days |
| Unlimited Yearly | $34.99 | per year |


### Anchor

[App page](https://appshunter.io/ios/app/anchor-visual-goal-setting/id6767420385)

This app helps you solidify intentions into visual symbols that serve as daily reminders. Engage in focused tracing sessions to reinforce your goals and track consistency with a unique 'Thread Strength' metric, rather than fragile streaks. It's designed for individuals committed to execution and sustained focus.

**Highlights:** Forge unique geometric anchors from personal intentions, Reinforce anchors through focused tracing sessions, Track consistency with 'Thread Strength', Set anchors as wallpapers for visual cues, Keep personal intentions private

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Pro Monthly | $7.99 | per month |
| Pro Annual | $59.99 | per year |
| Anchor Pro Lifetime | $179.99 | one-time |


## Frequently asked questions

### Is STARTED free?

STARTED is free to download, with in-app purchases available.

### Is Anchor free?

Anchor is free to download, with in-app purchases available.

### Do STARTED or Anchor have ads?

Neither STARTED nor Anchor shows ads.

### Which is updated more often, STARTED or Anchor?

STARTED ships an update every 5 days, and Anchor weekly. Most recently, STARTED was updated on October 25, 2026 and Anchor on October 10, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*