# Vertical vs The

The clearest difference is in-app purchases: The at none against Vertical's 10. The also leads on device support (3 vs 1). Vertical's advantage is update cadence (every 8 days vs every 3 weeks). On price, ads and iOS requirement there is nothing between them.

Both are free to download. Vertical sells 10 in-app purchases, starting at $13.99 per month. The asks for nothing beyond the download.

Vertical ships an update every 8 days, The every 3 weeks. The most recent releases landed on November 5, 2026 and November 6, 2026 respectively.

## The numbers

| Metric | Vertical | The |
| --- | --- | --- |
| Price | Free | Free |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 8 days** | Every 3 weeks |
| Size | 104 MB | 71 MB |
| Requires iOS | 16.4 | **15.1** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 12+ | 4+ |
| Developer | [Seru works limited](https://appshunter.io/developer/1889150537) | [BeBetter Research Inc](https://appshunter.io/developer/1893356204) |

## What reviewers say

### Vertical

[App page](https://appshunter.io/ios/app/vertical-ai-running-coach/id6761367042)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Vertical Early Access | $13.99 | per month |
| Vertical Pro | $28.99 | per 7 days |
| Vertical Chat 3 Months | $36.00 | per 3 months |
| Vertical Coach 3 Months | $64.00 | per 3 months |
| Vertical Chat 6 Months | $65.00 | per 6 months |
| Vertical Coach 6 Months | $116.99 | per 6 months |
| Vertical Chat Yearly | $117.99 | per year |
| Vertical Early Annual | $149.99 | per year |
| Vertical Coach Yearly | $209.99 | per year |
| Vertical Pro | $289.99 | per year |


### The

[App page](https://appshunter.io/ios/app/the-reset/id6802681163)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Vertical free?

Vertical is free to download, with in-app purchases available.

### Is The free?

The is free to download, with no in-app purchases.

### Do Vertical or The have ads?

Neither Vertical nor The shows ads.

### Which is updated more often, Vertical or The?

Vertical ships an update every 8 days, and The every 3 weeks. Most recently, Vertical was updated on November 5, 2026 and The on November 6, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*