# iFORMA vs HeightLab

The clearest difference is monetization model: iFORMA at free with in-app purchases against HeightLab's subscription. iFORMA also leads on iOS requirement (15.1 vs 17.0). HeightLab's advantage is ratings volume (32 vs 1). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. iFORMA sells 10 in-app purchases, starting at $17.99 per month and HeightLab sells 4 in-app purchases, starting at $5.99 per 7 days. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 5.0 for iFORMA against 4.9 for HeightLab. That said, the two scores are not equally well evidenced: HeightLab has 32 ratings behind it against 1, so its average is the more settled of the two.

## The numbers

| Metric | iFORMA | HeightLab |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (1 ratings)](https://appshunter.io/ios/app/iforma/id6774319980/reviews)** | [4.9 (32 ratings)](https://appshunter.io/ios/app/heightlab-grow-taller/id6784305847/reviews) |
| Number of ratings | 1 | **32** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 4 days | — |
| Monetization | **Free with in-app purchases** | Subscription |
| Size | 116 MB | 21 MB |
| Requires iOS | **15.1** | 17.0 |
| Devices | **iPhone, iPod, Apple Watch** | iPhone, iPad |
| Age rating | 12+ | 4+ |
| Developer | [FORMA LABS LLC](https://appshunter.io/developer/6774319982) | [Adam Kurt](https://appshunter.io/developer/1783100833) |

## What reviewers say

### iFORMA

[App page](https://appshunter.io/ios/app/iforma/id6774319980)

This AI-powered fitness coach creates personalized training plans for over 88 sports. It offers sport-specific workouts with illustrated exercises, smart nutrition guidance, and progress tracking. Your data is kept private by design.

**Highlights:** Personalized AI workout plans for 88+ sports, Sport-specific exercises with illustrations, AI-generated meal ideas with calorie/macro tracking, Progress tracking (PRs, strength, body metrics), Apple Health integration, Adaptive training plans with deloads and recovery

**Features:** macOS Compatibility, Apple Watch app, Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Family (2 Members) | $17.99 | per month |
| Family (3 Members) | $25.99 | per month |
| Family (4 Members) | $32.99 | per month |
| Elite Bodybuilder | $39.99 | per month |
| Family (2 Members) (Annual) | $214.99 | per year |
| Postnatal Recovery (Annual) | $249.00 | per year |
| Family (3 Members) (Annual) | $309.99 | per year |
| Family (4 Members) (Annual) | $394.99 | per year |
| Elite Bodybuilder Annual | $399.99 | per year |
| FORMA Access | $9.99 | one-time |


### HeightLab

[App page](https://appshunter.io/ios/app/heightlab-grow-taller/id6784305847)

This app guides users through personalized exercises, nutrition tracking, and sleep optimization to support their growth journey. It offers daily habit tracking and progress monitoring with smart reminders to help users stay consistent and improve their lifestyle.

**Highlights:** Personalized growth plans, Guided exercise library, AI workout guidance, Nutrition tracking, Sleep optimization, Daily habit tracking, Progress reports

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| HeightLab Pro | $5.99 | per 7 days |
| HeightLab Pro | $9.99 | per month |
| HeightLab Premium | $19.99 | per year |
| HeightLab Pro | $29.99 | per year |


## Frequently asked questions

### Is iFORMA free?

iFORMA is free to download, with in-app purchases available.

### Is HeightLab free?

HeightLab is free to download, with in-app purchases available.

### Which has better reviews, iFORMA or HeightLab?

iFORMA is rated higher. iFORMA averages 5.0 out of 5 from 1 ratings, while HeightLab averages 4.9 from 32 ratings.

### Do iFORMA or HeightLab have ads?

Neither iFORMA nor HeightLab shows ads.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*