# Hold vs K

Hold and K are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. Hold sells 2 in-app purchases, starting at $2.99 per 7 days and K sells 10 in-app purchases, starting at $39.99 per month. Whichever you choose, the download price is not the number that matters.

Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 16, 2026 and October 10, 2026 respectively.

## The numbers

| Metric | Hold | K |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.3 (4 ratings)](https://appshunter.io/ios/app/hold-pause-cravings/id6777215270/reviews)** | — |
| Number of ratings | **4** | — |
| Positive reviews | 66.7% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Monetization | Freemium | — |
| Size | 41 MB | 127 MB |
| Requires iOS | 15.1 | 15.1 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 12+ | 17+ |
| Developer | [Arnav Goel](https://appshunter.io/developer/6777215272) | [Nordway Digital, UAB](https://appshunter.io/developer/1892953682) |

## What reviewers say

### Hold

[App page](https://appshunter.io/ios/app/hold-pause-cravings/id6777215270)

This app offers a guided pause to help you manage emotional eating and cravings. It provides a 10-minute mindfulness exercise to create space between an urge and your reaction, helping you build a healthier relationship with food.

**Highlights:** Guided 10-minute pause timer, Identify emotional triggers, Log comfort swaps and outcomes, Track eating patterns over time, Personalized risk map, Weekly recaps and charts

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Hold Plus Weekly | $2.99 | per 7 days |
| Hold Plus Yearly | $39.99 | per year |


### K

[App page](https://appshunter.io/ios/app/k-diet/id6778801088)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Korean Diet Subscription | $39.99 | per month |
| Coach 1-month plan | $39.99 | per month |
| Korean Diet Subscription | $66.99 | per 6 months |
| Quick Fat Loss Guide | $11.99 | one-time |
| Menstrual Cycle-Based Diet Plan | $11.99 | one-time |
| The Ultimate Menopause Diet Plan | $13.99 | one-time |
| Korean Diet on a Budget | $14.99 | one-time |
| 30-Day Cortisol Detox Challenge | $17.99 | one-time |
| Fasting Made Easy Handbook | $19.99 | one-time |
| Weight Loss Bundle | $29.99 | one-time |


## Frequently asked questions

### Is Hold free?

Hold is free to download, with in-app purchases available.

### Is K free?

K is free to download, with in-app purchases available.

### Do Hold or K have ads?

Neither Hold nor K shows ads.

### Which is updated more often, Hold or K?

Hold ships an update every 3 weeks, and K every 3 weeks. Most recently, Hold was updated on October 16, 2026 and K on October 10, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*