# Hold vs Urge Surfin

The clearest difference is rating: Urge Surfin at 5.0 against Hold's 4.4. Urge Surfin also leads on in-app purchases (none vs 4). Hold's advantage is update cadence (every 5 weeks vs every 3 months) and ratings volume (5 vs 1). On price, ads and device support there is nothing between them.

Both are free to download. Hold sells 4 in-app purchases, starting at $2.99 per 7 days. Urge Surfin asks for nothing beyond the download.

Urge Surfin holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: Hold has 5 ratings behind it against 1, so its average is the more settled of the two.

Hold ships an update every 5 weeks, Urge Surfin every 3 months. The most recent releases landed on October 25, 2026 and October 14, 2026 respectively.

## The numbers

| Metric | Hold | Urge Surfin |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.4 (5 ratings)](https://appshunter.io/ios/app/hold-pause-cravings/id6777215270/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/urge-surfin/id6780775028/reviews)** |
| Number of ratings | **5** | 1 |
| Positive reviews | 66.7% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 5 weeks** | Every 3 months |
| Monetization | Freemium | **Free** |
| Size | 41 MB | 7 MB |
| Requires iOS | **15.1** | 26.4 |
| Devices | iPhone, iPod | iPhone, iPad |
| Age rating | 12+ | 17+ |
| Developer | [Arnav Goel](https://appshunter.io/developer/6777215272) | [CTXA LLC](https://appshunter.io/developer/1889270017) |

## What reviewers say

### Hold

[App page](https://appshunter.io/ios/app/hold-pause-cravings/id6777215270)

This app offers a guided pause to help you manage emotional eating and cravings. It provides a 10-minute mindfulness exercise to create space between an urge and your reaction, helping you build a healthier relationship with food.

**Highlights:** Guided 10-minute pause timer, Identify emotional triggers, Log comfort swaps and outcomes, Track eating patterns over time, Personalized risk map, Weekly recaps and charts

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Hold Plus - Weekly | $2.99 | per 7 days |
| Hold Plus Weekly | $2.99 | per 7 days |
| Hold Plus - Yearly | $39.99 | per year |
| Hold Plus Yearly | $39.99 | per year |


### Urge Surfin

[App page](https://appshunter.io/ios/app/urge-surfin/id6780775028)

This app helps you quit habits by tracking clean days and offering a "urge surfing" game to manage cravings. It also includes a guided breathing exercise to help you calm down quickly.

**Highlights:** Habit tracking, Clean day counter, Urge surfing game, Guided box breathing, Daily check-ins, Pattern analysis

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Hold free?

Hold is free to download, with in-app purchases available.

### Is Urge Surfin free?

Urge Surfin is free to download, with no in-app purchases.

### Which has better reviews, Hold or Urge Surfin?

Urge Surfin is rated higher. Hold averages 4.4 out of 5 from 5 ratings, while Urge Surfin averages 5.0 from 1 ratings.

### Do Hold or Urge Surfin have ads?

Neither Hold nor Urge Surfin shows ads.

### Which is updated more often, Hold or Urge Surfin?

Hold ships an update every 5 weeks, and Urge Surfin every 3 months. Most recently, Hold was updated on October 25, 2026 and Urge Surfin on October 14, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*