# Custom Alerts vs it

The clearest difference is price: it at Free against Custom Alerts's $0.99. it also leads on update cadence (every 2 months vs every 13 months) and rating (4.0 vs 3.8). Custom Alerts's advantage is in-app purchases (none vs 1) and ads (none vs shown). On device support there is nothing between them.

it is free to download; Custom Alerts costs $0.99 up front. it sells 1 one-off in-app purchase. Custom Alerts asks for nothing beyond the download.

it holds the better App Store score, 4.0 against 3.8. Both are backed by a comparable volume of ratings — 4 and 1 respectively.

Custom Alerts ships an update every 13 months, it every 2 months. Both last shipped on October 4, 2026.

## The numbers

| Metric | Custom Alerts | it |
| --- | --- | --- |
| Price | $0.99 | **Free** |
| Rating | [3.8 (4 ratings)](https://appshunter.io/ios/app/custom-alerts/id682227805/reviews) | **[4.0 (1 ratings)](https://appshunter.io/ios/app/it-happened/id1493878057/reviews)** |
| Number of ratings | **4** | 1 |
| Positive reviews | 50.0% of reviews | — |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 13 months | **Every 2 months** |
| Monetization | Paid | **Free with in-app purchases** |
| Size | 1 MB | 6 MB |
| Requires iOS | **12.0** | 16.6 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Calm Seas Software, LLC](https://appshunter.io/developer/1527599491) | [Christopher Wagner](https://appshunter.io/developer/871608184) |

## What reviewers say

### Custom Alerts

[App page](https://appshunter.io/ios/app/custom-alerts/id682227805)

This app allows users to set highly customizable alerts for calendar events, ranging from minutes to weeks in advance. It supports multiple calendars and enables event creation and editing directly within the application, syncing seamlessly with the native iOS calendar.

**Highlights:** Set alerts from 0 minutes to 99 weeks ahead, Supports multiple calendars, Create and edit calendar events, Syncs with iOS calendar, Customizable alert timing

**Features:** macOS Compatibility

**In-app purchases:** none


### it

[App page](https://appshunter.io/ios/app/it-happened/id1493878057)

Easily record and track when you last performed any activity. Set up recurring reminders to visually indicate when it's time for an action. Group related tasks to stay organized and never forget important recurring events.

**Highlights:** Record last activity, Visual recurring reminders, Customizable tracking, Group similar activities, Update activity history

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Remove Ads | $0.99 | one-time |


## Frequently asked questions

### Is Custom Alerts free?

Custom Alerts costs $0.99, with no in-app purchases.

### Is it free?

it is free to download, with in-app purchases available.

### Which has better reviews, Custom Alerts or it?

it is rated higher. Custom Alerts averages 3.8 out of 5 from 4 ratings, while it averages 4.0 from 1 ratings.

### Do Custom Alerts or it have ads?

it shows ads; Custom Alerts does not.

### Which is updated more often, Custom Alerts or it?

Custom Alerts ships an update every 13 months, and it every 2 months. Most recently, Custom Alerts was updated on October 4, 2026 and it on October 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*