# Brainsparker Creativity Coach vs Lateral+

The clearest difference is iOS requirement: Lateral+ at 13.0 against Brainsparker Creativity Coach's 15.0. On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Brainsparker Creativity Coach sells 11 in-app purchases, starting at $6.99 per month and Lateral+ sells 2 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

Brainsparker Creativity Coach ships an update every 2 months, Lateral+ every 5 weeks. The most recent releases landed on September 24, 2026 and September 6, 2026 respectively.

## The numbers

| Metric | Brainsparker Creativity Coach | Lateral+ |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (1.4K ratings)](https://appshunter.io/ios/app/brainsparker-creativity-coach/id694087970/reviews)** | — |
| Number of ratings | **1.4K** | — |
| Positive reviews | 70.0% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 5 weeks** |
| Monetization | Free with in-app purchases | — |
| Size | 53 MB | 95 MB |
| Requires iOS | 15.0 | **13.0** |
| Devices | **iPhone, iPad, iPod, Apple Watch** | iPhone, iPad, iPod |
| Age rating | 17+ | 17+ |
| Developer | [Brainsparker Ltd](https://appshunter.io/developer/1698411060) | [Lateral S.A.C](https://appshunter.io/developer/1513190423) |

## What reviewers say

### Brainsparker Creativity Coach

[App page](https://appshunter.io/ios/app/brainsparker-creativity-coach/id694087970)

This app provides creative brainstorming prompts and coaching questions to help users overcome creative blocks. It offers tools for individuals and groups to generate fresh ideas, solve problems, and enhance creative thinking techniques.

**Highlights:** Random creativity cards, Thousands of coaching questions, Spark notifications, Curated music and soundscapes, Micro-lessons on creative techniques, AI Coach Sparkalino, Group session facilitation

**Features:** Family Sharing, Apple Watch app, Vision Pro support

**In-app purchases (11)**

| Purchase | Price | Billing |
| --- | --- | --- |
| vip pass (monthly) | $6.99 | per month |
| vip pass (annual) | $39.99 | per year |
| vip-words | $69.99 | one-time |
| vip-questions | $69.99 | one-time |
| vip-writers | $69.99 | one-time |
| vip-quotes | $69.99 | one-time |
| vip-bloggers | $69.99 | one-time |
| vip-innovators | $69.99 | one-time |
| vip-character | $69.99 | one-time |
| vip-journalers | $69.99 | one-time |
| vip pass (lifetime) | $79.99 | one-time |

**What reviewers like**

- 💡 Sparks creativity and ideas
- 👍 Helpful for writing and brainstorming
- 👍 Useful for mental health and anxiety
- 🚀 Inspiring and motivating

**What reviewers complain about**

- 🐛 Glitchy interface and navigation
- 💰 Too many paid features/packs
- 🤔 Some prompts are cliché or uninspiring

**Reported bugs**

- Recurring charges for paid features
- Lack of iPad support and optimization
- Accessibility issues for screen reader users

**Requested features**

- In-app writing/note-taking feature
- Ability to create custom card packs
- Better organization of card packs
- More visual art/photography focused prompts


### Lateral+

[App page](https://appshunter.io/ios/app/lateral-plus/id1554979975)

**Features:** Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Premium | $9.99 | per month |
| Annual Premium | $89.99 | per year |


## Frequently asked questions

### Is Brainsparker Creativity Coach free?

Brainsparker Creativity Coach is free to download, with in-app purchases available.

### Is Lateral+ free?

Lateral+ is free to download, with in-app purchases available.

### Do Brainsparker Creativity Coach or Lateral+ have ads?

Neither Brainsparker Creativity Coach nor Lateral+ shows ads.

### Which is updated more often, Brainsparker Creativity Coach or Lateral+?

Brainsparker Creativity Coach ships an update every 2 months, and Lateral+ every 5 weeks. Most recently, Brainsparker Creativity Coach was updated on September 24, 2026 and Lateral+ on September 6, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*