# Retain vs Cinematical

The clearest difference is ads: Retain at none against Cinematical's shown. Retain also leads on review sentiment (100% vs 75%) and monetization model (free vs ad-supported). Cinematical's advantage is ratings volume (26 vs 4). On price, rating, update cadence and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for Retain against 4.7 for Cinematical. That said, the two scores are not equally well evidenced: Cinematical has 26 ratings behind it against 4, so its average is the more settled of the two. Written reviews are what separate them: 100% of Retain's written reviews are positive against 75% of Cinematical's.

Retain ships an update every 2 months, Cinematical monthly. The most recent releases landed on September 7, 2026 and August 30, 2026 respectively.

## The numbers

| Metric | Retain | Cinematical |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (4 ratings)](https://appshunter.io/ios/app/retain/id710534892/reviews)** | [4.7 (26 ratings)](https://appshunter.io/ios/app/cinematical/id1397700409/reviews) |
| Number of ratings | 4 | **26** |
| Positive reviews | **100.0% of reviews** | 75.0% of reviews |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Every 2 months | **Monthly** |
| Monetization | **Free** | Ad-supported |
| Size | 42 MB | 28 MB |
| Requires iOS | **8.0** | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Retain LLC](https://appshunter.io/developer/710534895) | [REAFO CO., LTD.](https://appshunter.io/developer/622345531) |

## What reviewers say

### Retain

[App page](https://appshunter.io/ios/app/retain/id710534892)

Easily capture and upload customer photos to a system for tracking sales and building your customer base. The app allows for quick photo taking, previewing, and background uploading, with SMS confirmation for successful uploads.

**Highlights:** Capture customer photos, Preview photos before upload, Retake photos easily, Enter customer names for matching, Background photo uploading, SMS upload confirmation

**Features:** macOS Compatibility

**In-app purchases:** none


### Cinematical

[App page](https://appshunter.io/ios/app/cinematical/id1397700409)

Easily add black bars to your videos for a cinematic look. Select your video, apply filters, and adjust positioning to achieve the desired effect before saving.

**Highlights:** Add black bars (letterboxing), Apply video filters, Adjust scale and position, Simple save function, Select videos easily

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Retain free?

Retain is free to download, with no in-app purchases.

### Is Cinematical free?

Cinematical is free to download, with no in-app purchases.

### Which has better reviews, Retain or Cinematical?

Retain is rated higher. Retain averages 4.8 out of 5 from 4 ratings, while Cinematical averages 4.7 from 26 ratings.

### Do Retain or Cinematical have ads?

Cinematical shows ads; Retain does not.

### Which is updated more often, Retain or Cinematical?

Retain ships an update every 2 months, and Cinematical monthly. Most recently, Retain was updated on September 7, 2026 and Cinematical on August 30, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*