# Indigo vs Urban Fare

The clearest difference is update cadence: Indigo at every 3 weeks against Urban Fare's every 2 months. On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Indigo ships an update every 3 weeks, Urban Fare every 2 months. The most recent releases landed on November 1, 2026 and November 3, 2026 respectively.

## The numbers

| Metric | Indigo | Urban Fare |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.4 (107 ratings)](https://appshunter.io/ios/app/indigo/id718235018/reviews)** | — |
| Number of ratings | **107** | — |
| Positive reviews | 13.5% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 3 weeks** | Every 2 months |
| Monetization | Free | — |
| Size | 200 MB | 122 MB |
| Requires iOS | 16.0 | 16.0 |
| Devices | iPhone | **iPhone, iPad** |
| Age rating | 4+ | 12+ |
| Developer | [Indigo Books & Music Inc.](https://appshunter.io/developer/718235021) | [Overwaitea Food Group](https://appshunter.io/developer/524450495) |

## What reviewers say

### Indigo

[App page](https://appshunter.io/ios/app/indigo/id718235018)

Shop a vast selection of books, gifts, and toys from your mobile device. Discover new items, manage wish lists, track orders, and access loyalty rewards. Find nearby stores and check in-store availability.

**Highlights:** Shop books, gifts, and music, Search over 7 million products, Create and share wish lists, Access plum® rewards, Track orders and view history, Find nearby stores and check availability, Use digital plum® card

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and intuitive interface
- 📚 Helpful book recommendations
- 💳 Integrated loyalty program

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 🔑 Constant sign-in issues
- 🛒 Unreliable inventory and checkout
- 🔍 Poor search and filtering functionality
- 🔋 High battery consumption

**Reported bugs**

- Inability to complete purchases
- Disappearing cart and wishlist items
- Inconsistent performance across devices
- Outdated CAPTCHA system

**Requested features**

- Add books to wishlist from any page
- In-app store availability and stock check
- Apple Wallet integration for loyalty card
- Improved navigation and category browsing


### Urban Fare

[App page](https://appshunter.io/ios/app/urban-fare/id1556476481)

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Indigo free?

Indigo is free to download, with no in-app purchases.

### Is Urban Fare free?

Urban Fare is free to download, with no in-app purchases.

### Do Indigo or Urban Fare have ads?

Neither Indigo nor Urban Fare shows ads.

### Which is updated more often, Indigo or Urban Fare?

Indigo ships an update every 3 weeks, and Urban Fare every 2 months. Most recently, Indigo was updated on November 1, 2026 and Urban Fare on November 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*