# Indigo vs Waddington's Auctions

The clearest difference is ads: Indigo at none against Waddington's Auctions's shown. Indigo also leads on review sentiment (13% vs 0%) and monetization model (free vs ad-supported). Waddington's Auctions's advantage is update cadence (every 6 days vs every 4 weeks) and device support (3 vs 1). On price and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Indigo ships an update every 4 weeks, Waddington's Auctions every 6 days. The most recent releases landed on September 29, 2026 and June 10, 2026 respectively.

## The numbers

| Metric | Indigo | Waddington's Auctions |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.4 (107 ratings)](https://appshunter.io/ios/app/indigo/id718235018/reviews)** | — |
| Number of ratings | **107** | — |
| Positive reviews | **13.5% of reviews** | 0.0% of reviews |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Every 4 weeks | **Every 6 days** |
| Monetization | **Free** | Ad-supported |
| Size | 194 MB | 38 MB |
| Requires iOS | 16.0 | **13.4** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Indigo Books & Music Inc.](https://appshunter.io/developer/718235021) | [Waddington McLean and Company Limited](https://appshunter.io/developer/1589143020) |

## What reviewers say

### Indigo

[App page](https://appshunter.io/ios/app/indigo/id718235018)

Explore a vast selection of books, gifts, and toys. Easily search millions of products, manage wish lists, and track your plum® rewards. Find nearby stores and check in-store availability.

**Highlights:** Shop books, gifts, and music, Search over 7 million products, Barcode scanner for item details, Create and share wish lists, Access plum® rewards and points, Track orders and view history, Find nearby stores and check availability

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and intuitive interface
- 📚 Helpful book recommendations
- 💳 Integrated loyalty program

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 🔑 Constant sign-in issues
- 🛒 Unreliable inventory and checkout
- 🔍 Poor search and filtering functionality
- 🔋 High battery consumption

**Reported bugs**

- Inability to complete purchases
- Disappearing cart and wishlist items
- Inconsistent performance across devices
- Outdated CAPTCHA system

**Requested features**

- Add books to wishlist from any page
- In-app store availability and stock check
- Apple Wallet integration for loyalty card
- Improved navigation and category browsing


### Waddington's Auctions

[App page](https://appshunter.io/ios/app/waddingtons-auctions/id6502690253)

Explore upcoming and past auctions, search for specific items, and save your favorites. Register for auctions, set reminders, and place absentee bids. Participate live in auctions directly from your mobile device and track your bidding activity.

**Highlights:** View Auction Calendar, Search and Save Lots, Register for Auctions, Set Bid Reminders, Place Absentee Bids, Bid Live in Auctions, Track Bidding Activity

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Indigo free?

Indigo is free to download, with no in-app purchases.

### Is Waddington's Auctions free?

Waddington's Auctions is free to download, with no in-app purchases.

### Do Indigo or Waddington's Auctions have ads?

Waddington's Auctions shows ads; Indigo does not.

### Which is updated more often, Indigo or Waddington's Auctions?

Indigo ships an update every 4 weeks, and Waddington's Auctions every 6 days. Most recently, Indigo was updated on September 29, 2026 and Waddington's Auctions on June 10, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*