# Indigo vs The Deadly North

The clearest difference is review sentiment: The Deadly North at 100% against Indigo's 13%. On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Indigo ships an update every 3 weeks, The Deadly North fortnightly. The most recent releases landed on November 1, 2026 and November 4, 2026 respectively.

## The numbers

| Metric | Indigo | The Deadly North |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.4 (107 ratings)](https://appshunter.io/ios/app/indigo/id718235018/reviews)** | — |
| Number of ratings | **107** | — |
| Positive reviews | 13.5% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Fortnightly** |
| Monetization | Free | Free |
| Size | 200 MB | 203 MB |
| Requires iOS | 16.0 | 16.0 |
| Devices | iPhone | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Indigo Books & Music Inc.](https://appshunter.io/developer/718235021) | [The Deadly North Inc](https://appshunter.io/developer/1785245173) |

## What reviewers say

### Indigo

[App page](https://appshunter.io/ios/app/indigo/id718235018)

Shop a vast selection of books, gifts, and toys from your mobile device. Discover new items, manage wish lists, track orders, and access loyalty rewards. Find nearby stores and check in-store availability.

**Highlights:** Shop books, gifts, and music, Search over 7 million products, Create and share wish lists, Access plum® rewards, Track orders and view history, Find nearby stores and check availability, Use digital plum® card

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and intuitive interface
- 📚 Helpful book recommendations
- 💳 Integrated loyalty program

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 🔑 Constant sign-in issues
- 🛒 Unreliable inventory and checkout
- 🔍 Poor search and filtering functionality
- 🔋 High battery consumption

**Reported bugs**

- Inability to complete purchases
- Disappearing cart and wishlist items
- Inconsistent performance across devices
- Outdated CAPTCHA system

**Requested features**

- Add books to wishlist from any page
- In-app store availability and stock check
- Apple Wallet integration for loyalty card
- Improved navigation and category browsing


### The Deadly North

[App page](https://appshunter.io/ios/app/the-deadly-north/id6739430846)

Discover and purchase premium tattoo supplies, including machines, needles, and inks. This app caters to both professional artists and beginners, offering a curated selection of high-quality tools. Enjoy fast shipping and exclusive deals to elevate your artistry.

**Highlights:** Premium tattoo supplies, Curated selection of machines, needles, inks, For seasoned artists and beginners, Intuitive interface, Fast shipping, Exclusive deals

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Indigo free?

Indigo is free to download, with no in-app purchases.

### Is The Deadly North free?

The Deadly North is free to download, with no in-app purchases.

### Do Indigo or The Deadly North have ads?

Neither Indigo nor The Deadly North shows ads.

### Which is updated more often, Indigo or The Deadly North?

Indigo ships an update every 3 weeks, and The Deadly North fortnightly. Most recently, Indigo was updated on November 1, 2026 and The Deadly North on November 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*