# New Idea vs MLI Plus

The clearest difference is update cadence: New Idea at every 5 months against MLI Plus's every 15 months. MLI Plus's advantage is iOS requirement (11.2 vs 15.0). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. New Idea sells 10 in-app purchases, starting at $5.99 per month and MLI Plus sells 12 in-app purchases, starting at $7.99 per 2 months. Whichever you choose, the download price is not the number that matters.

New Idea ships an update every 5 months, MLI Plus every 15 months. The most recent releases landed on September 19, 2026 and September 10, 2026 respectively.

## The numbers

| Metric | New Idea | MLI Plus |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[2.0 (1 ratings)](https://appshunter.io/ios/app/new-idea/id742179080/reviews)** | — |
| Number of ratings | **1** | — |
| Positive reviews | 21.7% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | Yes | Yes |
| Update frequency | **Every 5 months** | Every 15 months |
| Monetization | Free with in-app purchases | — |
| Size | 42 MB | 50 MB |
| Requires iOS | 15.0 | **11.2** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Are Media Pty Limited](https://appshunter.io/developer/373791867) | [Key Publishing](https://appshunter.io/developer/780595569) |

## What reviewers say

### New Idea

[App page](https://appshunter.io/ios/app/new-idea/id742179080)

Access the latest celebrity news, lifestyle trends, and real-life stories through a digital magazine. Enjoy exclusive interviews, fashion tips, and entertainment updates delivered directly to your device.

**Highlights:** Exclusive celebrity news and interviews, Latest gossip and entertainment updates, Fashion and beauty tips, Real-life stories, User-friendly digital format

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| New Idea Auto-Renewable Subscription | $5.99 | per month |
| New Idea Auto-Renewable Subscription | $15.99 | per 2 months |
| New Idea Auto-Renewable Subscription | $29.99 | per 6 months |
| New Idea Auto-Renewable Subscription | $39.99 | per year |
| 03_Oct_16 | $0.99 | one-time |
| 10_Oct_16 | $0.99 | one-time |
| 14_Mar_16 | $1.99 | one-time |
| 30_May_16 | $1.99 | one-time |
| 20_Jun_16 | $1.99 | one-time |
| 27_Jun_16 | $1.99 | one-time |


### MLI Plus

[App page](https://appshunter.io/ios/app/mli-plus/id844177060)

**Features:** macOS Compatibility

**In-app purchases (12)**

| Purchase | Price | Billing |
| --- | --- | --- |
| MLI Plus Subscription | $7.99 | per 2 months |
| MLI Plus Subscription | $17.49 | per 6 months |
| MLI Plus Subscription | $29.99 | per year |
| Issue 207 (id:744204) | $4.99 | one-time |
| Issue 205 (id:740539) | $4.99 | one-time |
| Issue 204 (id:740981) | $4.99 | one-time |
| Issue 200 (id:739647) | $4.99 | one-time |
| Issue 185 (id:741496) | $4.99 | one-time |
| Issue 171 (id:740540) | $4.99 | one-time |
| Issue 219 (id:740541) | $4.99 | one-time |
| Issue 214 (id:741397) | $4.99 | one-time |
| Issue 178 (id:739650) | $4.99 | one-time |


## Frequently asked questions

### Is New Idea free?

New Idea is free to download, with in-app purchases available.

### Is MLI Plus free?

MLI Plus is free to download, with in-app purchases available.

### Do New Idea or MLI Plus have ads?

Both New Idea and MLI Plus show ads.

### Which is updated more often, New Idea or MLI Plus?

New Idea ships an update every 5 months, and MLI Plus every 15 months. Most recently, New Idea was updated on September 19, 2026 and MLI Plus on September 10, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*