# H&M vs Selfridges

The clearest difference is monetization model: Selfridges at free against H&M's free with in-app purchases. H&M's advantage is ratings volume (240K vs 6.6K) and update cadence (every 9 days vs every 3 weeks). On price, rating, review sentiment and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for H&M against 4.7 for Selfridges. That said, the two scores are not equally well evidenced: H&M has 240K ratings behind it against 6.6K, so its average is the more settled of the two. Written reviews are what separate them: 38% of H&M's written reviews are positive against 33% of Selfridges's.

H&M ships an update every 9 days, Selfridges every 3 weeks. The most recent releases landed on September 24, 2026 and September 23, 2026 respectively.

## The numbers

| Metric | H&M | Selfridges |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (240K ratings)](https://appshunter.io/ios/app/h-and-m/id834465911/reviews)** | [4.7 (6.6K ratings)](https://appshunter.io/ios/app/selfridges/id1104960350/reviews) |
| Number of ratings | **240K** | 6.6K |
| Positive reviews | **38.2% of reviews** | 33.1% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 9 days** | Every 3 weeks |
| Monetization | Free with in-app purchases | **Free** |
| Best chart rank | **#84** | — |
| Size | 231 MB | 92 MB |
| Requires iOS | 17.0 | 17.0 |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [H&M](https://appshunter.io/developer/380487412) | [Selfridges Retail Ltd](https://appshunter.io/developer/944980184) |

## What reviewers say

### H&M

[App page](https://appshunter.io/ios/app/h-and-m/id834465911)

**Currently charting:** #84 Top Free · Shopping (US App Store)

Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.

**Highlights:** Instant search for items, Visual style discovery, Save favorite items, Membership rewards, Real-time order tracking, Restock alerts, In-store item scanning

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service

**What reviewers complain about**

- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management

**Reported bugs**

- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information

**Requested features**

- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking


### Selfridges

[App page](https://appshunter.io/ios/app/selfridges/id1104960350)

Discover personalized style inspiration and shop luxury brands with this app. Get insider alerts on new product launches, sales, and promotions. Enjoy convenient shopping options like home delivery, click & collect, and global shipping.

**Highlights:** Personalized style inspiration, Shop luxury designers, New product drops weekly, Multiple delivery options, Global shipping, Voice search, Exclusive member benefits

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- ⭐ Great store with high-quality products
- 🚀 Fast delivery
- 💰 Good prices and value

**What reviewers complain about**

- 🐛 Buggy and unreliable app
- ⏱️ Slow app performance
- 🔍 Inconsistent product availability
- 🤯 Poor customer service and support

**Reported bugs**

- Items disappearing from cart
- Inability to delete wish list items
- Login and checkout issues
- Inconsistent app behavior across devices

**Requested features**

- Improve wish list functionality
- Add better filtering and sorting options
- Optimize app for tablet devices
- Support more payment methods and currencies


## Frequently asked questions

### Is H&M free?

H&M is free to download, with no in-app purchases.

### Is Selfridges free?

Selfridges is free to download, with no in-app purchases.

### Which has better reviews, H&M or Selfridges?

H&M is rated higher. H&M averages 4.8 out of 5 from 240K ratings, while Selfridges averages 4.7 from 6.6K ratings.

### Do H&M or Selfridges have ads?

Neither H&M nor Selfridges shows ads.

### Which is updated more often, H&M or Selfridges?

H&M ships an update every 9 days, and Selfridges every 3 weeks. Most recently, H&M was updated on September 24, 2026 and Selfridges on September 23, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*