# H&M vs Flannels

H&M and Flannels both sit at 4.8 stars, but that hides the real split: 85% of Flannels's written reviews are positive against 38% of H&M's. Flannels also leads on iOS requirement (15.6 vs 17.0). H&M's advantage is ratings volume (240K vs 420) and update cadence (every 9 days vs every 3 weeks). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for H&M against 4.8 for Flannels. That said, the two scores are not equally well evidenced: H&M has 240K ratings behind it against 420, so its average is the more settled of the two. Written reviews are what separate them: 38% of H&M's written reviews are positive against 85% of Flannels's.

H&M ships an update every 9 days, Flannels every 3 weeks. The most recent releases landed on September 27, 2026 and September 28, 2026 respectively.

## The numbers

| Metric | H&M | Flannels |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (240K ratings)](https://appshunter.io/ios/app/h-and-m/id834465911/reviews) | [4.8 (420 ratings)](https://appshunter.io/ios/app/flannels/id1141311761/reviews) |
| Number of ratings | **240K** | 420 |
| Positive reviews | 38.2% of reviews | **84.7% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 9 days** | Every 3 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#80** | — |
| Size | 231 MB | 71 MB |
| Requires iOS | 17.0 | **15.6** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [H&M](https://appshunter.io/developer/380487412) | [The Flannels Group Limited](https://appshunter.io/developer/1159643384) |

## What reviewers say

### H&M

[App page](https://appshunter.io/ios/app/h-and-m/id834465911)

**Currently charting:** #80 Top Free · Shopping (US App Store)

Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.

**Highlights:** Instant search for items, Visual style discovery, Save favorite items, Membership rewards, Real-time order tracking, Restock alerts, In-store item scanning

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service

**What reviewers complain about**

- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management

**Reported bugs**

- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information

**Requested features**

- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking


### Flannels

[App page](https://appshunter.io/ios/app/flannels/id1141311761)

Discover and shop a curated selection of luxury designer clothing, footwear, and accessories for men, women, and children. Enjoy a seamless shopping experience with a unified account across devices, instant updates on new arrivals and sales, and convenient features like Click and Collect.

**Highlights:** Shop designer clothing, footwear, and accessories, Unified account across devices, Push notifications for new arrivals and sales, Click and Collect service, International delivery

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 User-friendly interface
- 💰 Great deals and discounts
- 🚀 Fast delivery
- 🛒 Wide selection of designer brands
- ⭐ High-quality products

**What reviewers complain about**

- 🐛 Buggy app with crashes and freezes
- 💳 Expensive delivery and return fees
- 🔍 Inaccurate size information
- 🤖 Poor customer service and communication
- 🛒 Inconsistent stock availability

**Reported bugs**

- App crashes when scrolling or navigating
- Login and password reset issues
- Incorrect item sizes shipped
- Delayed or missing order updates
- Return process is unreliable

**Requested features**

- Improve wish list functionality
- Provide more detailed product information
- Offer free delivery and returns
- Enhance in-app search and filtering
- Integrate better size guide and fit recommendations


## Frequently asked questions

### Is H&M free?

H&M is free to download, with no in-app purchases.

### Is Flannels free?

Flannels is free to download, with no in-app purchases.

### Which has better reviews, H&M or Flannels?

H&M and Flannels are both rated 4.8 out of 5 on the App Store, from 240K and 420 ratings respectively.

### Do H&M or Flannels have ads?

Neither H&M nor Flannels shows ads.

### Which is updated more often, H&M or Flannels?

H&M ships an update every 9 days, and Flannels every 3 weeks. Most recently, H&M was updated on September 27, 2026 and Flannels on September 28, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*