# H&M vs Carter's

H&M and Carter's both sit at 4.8 stars, but that hides the real split: 67% of Carter's's written reviews are positive against 38% of H&M's. Carter's also leads on monetization model (free vs free with in-app purchases). On price, rating, ratings volume and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for H&M against 4.9 for Carter's. Both are backed by a comparable volume of ratings — 240K and 183K respectively. Written reviews are what separate them: 38% of H&M's written reviews are positive against 67% of Carter's's.

H&M ships an update every 9 days, Carter's fortnightly. Both last shipped on September 24, 2026.

## The numbers

| Metric | H&M | Carter's |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (240K ratings)](https://appshunter.io/ios/app/h-and-m/id834465911/reviews) | **[4.9 (183K ratings)](https://appshunter.io/ios/app/carters/id1275723118/reviews)** |
| Number of ratings | **240K** | 183K |
| Positive reviews | 38.2% of reviews | **66.8% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 9 days** | Fortnightly |
| Monetization | Free with in-app purchases | **Free** |
| Best chart rank | **#89** | #131 |
| Size | 231 MB | 190 MB |
| Requires iOS | 17.0 | 17.0 |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [H&M](https://appshunter.io/developer/380487412) | [Carter's Retail, Inc.](https://appshunter.io/developer/1275723117) |

## What reviewers say

### H&M

[App page](https://appshunter.io/ios/app/h-and-m/id834465911)

**Currently charting:** #89 Top Free · Shopping (US App Store)

Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.

**Highlights:** Instant search for items, Visual style discovery, Save favorite items, Membership rewards, Real-time order tracking, Restock alerts, In-store item scanning

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service

**What reviewers complain about**

- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management

**Reported bugs**

- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information

**Requested features**

- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking


### Carter's

[App page](https://appshunter.io/ios/app/carters/id1275723118)

**Currently charting:** #131 Top Free · Shopping (US App Store)

Discover and shop styles for babies, toddlers, and big kids from five beloved family brands. Find curated collections for specific needs like bedtime or gifts, and enjoy convenient shopping options like curbside pickup and same-day delivery.

**Highlights:** Shop 5 family brands in one app, Check local store inventory, Curbside pickup & same-day delivery, Track Carter's Rewards, App-exclusive launches, Browse sustainable essentials

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💕 Love the clothes
- 💰 Great deals and rewards
- 👍 Convenient app for shopping
- 🛒 Smooth checkout process

**What reviewers complain about**

- 🐛 Glitchy app with errors
- 🔍 Inaccurate inventory/filtering
- 🔄 Items disappearing from cart
- 🔒 Issues with password recovery
- 🤔 Confusing/unintuitive layout

**Reported bugs**

- Unable to add items to cart
- App crashes and freezes
- Incorrect address auto-correction
- Rewards not applying properly

**Requested features**

- Add a 'favorites' feature
- Improve cart management
- Better sync between app and website
- More detailed product information


## Frequently asked questions

### Is H&M free?

H&M is free to download, with no in-app purchases.

### Is Carter's free?

Carter's is free to download, with no in-app purchases.

### Which has better reviews, H&M or Carter's?

Carter's is rated higher. H&M averages 4.8 out of 5 from 240K ratings, while Carter's averages 4.9 from 183K ratings.

### Do H&M or Carter's have ads?

Neither H&M nor Carter's shows ads.

### Which is updated more often, H&M or Carter's?

H&M ships an update every 9 days, and Carter's fortnightly. Most recently, H&M was updated on September 24, 2026 and Carter's on September 24, 2026.

### Which is more popular, H&M or Carter's?

H&M currently peaks at #89 in the App Store charts, and Carter's at #131. Chart position reflects recent download velocity rather than total install base.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*