# H&M vs IKEA

The clearest difference is ads: H&M at none against IKEA's shown. IKEA's advantage is review sentiment (53% vs 39%). On price, rating, ratings volume and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for H&M against 4.8 for IKEA. Both are backed by a comparable volume of ratings — 243K and 150K respectively. Written reviews are what separate them: 39% of H&M's written reviews are positive against 53% of IKEA's.

H&M ships an update every 2 weeks, IKEA fortnightly. Both last shipped on October 30, 2026.

## The numbers

| Metric | H&M | IKEA |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (243K ratings)](https://appshunter.io/ios/app/h-and-m/id834465911/reviews)** | [4.8 (150K ratings)](https://appshunter.io/ios/app/ikea/id1452164827/reviews) |
| Number of ratings | **243K** | 150K |
| Positive reviews | 38.7% of reviews | **53.2% of reviews** |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | **Every 2 weeks** | Fortnightly |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #88 | **#80** |
| Size | 235 MB | 233 MB |
| Requires iOS | 17.0 | **16.0** |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [H&M](https://appshunter.io/developer/380487412) | [Inter IKEA Systems B.V.](https://appshunter.io/developer/339722471) |

## What reviewers say

### H&M

[App page](https://appshunter.io/ios/app/h-and-m/id834465911)

**Currently charting:** #88 Top Free · Shopping (US App Store)

Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.

**Highlights:** Instant search for items, Visual style discovery, Save favorite items, Membership rewards, Real-time order tracking, Restock alerts, In-store item scanning

**Features:** Apple Wallet, iPhone Duo support

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service

**What reviewers complain about**

- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management

**Reported bugs**

- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information

**Requested features**

- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking


### IKEA

[App page](https://appshunter.io/ios/app/ikea/id1452164827)

**Currently charting:** #80 Top Free · Shopping (US App Store)

Discover and shop for home furnishings and decor. Browse thousands of products and ideas to personalize your space. Use in-store features like Shop & Go to skip checkout lines and track home deliveries.

**Highlights:** Browse products and ideas, Shop online or in-store, Scan products with Shop & Go, Save favorites to lists, Order home delivery, Track orders, Access IKEA Family benefits

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Smooth shopping experience
- 🎨 Visually appealing design
- 💡 Helpful AR and planning features
- 👍 Convenient in-app purchasing
- 🛒 Integrated shopping lists and wishlists

**What reviewers complain about**

- 🐛 Inaccurate inventory tracking
- 🔍 Frustrating search and navigation
- 🚫 Inability to select preferred store
- 💰 Excessive delivery fees
- 🔇 Unwanted audio playback

**Reported bugs**

- Frequent crashes and errors
- Items disappearing from cart
- Incorrect pickup location information
- Unresponsive or laggy performance

**Requested features**

- Ability to filter by in-stock items
- Option to save and retrieve shopping lists
- Landscape mode support for tablets
- Improved search with category browsing
- Integration with digital wallets


## Frequently asked questions

### Is H&M free?

H&M is free to download, with no in-app purchases.

### Is IKEA free?

IKEA is free to download, with no in-app purchases.

### Which has better reviews, H&M or IKEA?

H&M is rated higher. H&M averages 4.8 out of 5 from 243K ratings, while IKEA averages 4.8 from 150K ratings.

### Do H&M or IKEA have ads?

IKEA shows ads; H&M does not.

### Which is updated more often, H&M or IKEA?

H&M ships an update every 2 weeks, and IKEA fortnightly. Most recently, H&M was updated on October 30, 2026 and IKEA on October 30, 2026.

### Which is more popular, H&M or IKEA?

H&M currently peaks at #88 in the App Store charts, and IKEA at #80. Chart position reflects recent download velocity rather than total install base.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*